AOL buys online video marketplace Vidible
AOL has acquired Vidible, the online video content marketplace, with the company to “seamlessly plug into AOL’s monetisation platforms”.
Vidible's Tim Mahlman discusses the product
The move comes not long after Yahoo bought video-advertising platform BrightRoll for about $640m (£407m) in cash.
Washington based Vidible has over 300,000 videos in areas such as news, viral content, how-to videos and technology.
Dermot McCormack, president of AOL Video and Studios, said: “AOL is focused on transforming the digital media environment by creating an open marketplace for video.
“We are thrilled to welcome the Vidible team to AOL as we accelerate our mission of providing our partners the platform and tools they need to better create, curate, syndicate and monetize their content across the globe.”
AOL has said that the acquisition will expand its video stack with new video content management tools, while also increasing availability and management of premium video globally to publishers and content owners via a self-serve platform.
"We're excited to be joining AOL, a company that is at the forefront of video," added Tim Mahlman, president and co-founder of Vidible. "The combination of AOL Video and Vidible accelerates our vision of making content management and syndication available to video content creators and publishers everywhere."
Financial details for the deal were not revealed.