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Ted Baker leans on Instagram for #TedsElfie Christmas marketing drive

Fashion retailer Ted Baker has launched a Christmas-themed marketing drive on Instagram as it looks to engage consumers over the festive period.

The #TedsElfie campaign asks the brand's Instagram fans to find Santa’s missing elves by taking part in a 'choose your own adventure’-style game, and to check social media pages for hints about where to look.

Craig Smith, brand communication director, Ted Baker, commented: “Digital is a key element of our global marketing strategy at Ted Baker, which meant it was important to create a campaign that would have real standout. Using Instagram in this exciting and engaging way allows us to interact with both our existing and new audiences in Ted’s innovative manner.”

The campaign, created by Poke, will run for three weeks, with seven elves to be discovered in return for prizes including a trip to the northern lights.