British Airways LookUp campaign wins Grand Prix at Creative Out of Home Awards 2014

British Airways' much lauded #LookUp campaign has won this year's Creative Out of Home Awards Grand Prix while Google has picked up the Chairman's Award for its Google Front Row work.

The Creative Out of Home Awards, in association with the Outdoor Media Centre, celebrate the best in Out of Home advertising across the UK. This year they saw Ogilvy One, Clear Channel UK, Posterscope and Carat share the Grand Prix for developing the real-time outdoor advert for British Airways, which also won in the Digital Advert category too.

Clear Channel's work with British Airways also saw the company win in the Digital Updates category, while the Google Front Row campaign in the Innovation a Category for Grand Visual and Adam & Eve DDB.

Iris Worldwide's Mini UK 'Re-born' campaign won in the 48 or 96 Sheet Poster category while 'Life is Better with Cake' by JWT London was recognised in the Special Build section.

The awards were handed out a ceremony that took place at the Marriott Grosvenor Square in London with the support of headline sponsor, the Outdoor Media Centre.

The full list of winners can be viewed below:

Grand Prix

Company: Ogilvy One, Clear Channel UK, Posterscope, Carat

Client: British Airways

Title: BA #Lookup

Chairman’s Award

Company: GRAND VISUAL, ADAM & EVE DDB

Client: GOOGLE

Title: GOOGLE FRONT ROW

48 or 96 Sheet Poster

AWARD

Company: iris worldwide

Client: MINI UK

Title: Re-Born

Company: Clinic

Client: Exterion Media

Title: The Beautiful 92

Company: WCRS

Client: ROYAL NAVY

Title: ROYAL NAVY ENGINEERS RECRUITMENT

Special Build

AWARD

Company: JWT London

Title: Life Is Better With Cake

Company: Leo Burnett London

Client: McDonald's

Title: Loading...

Company: Ogilvy & Mather

Client: Ulster Bank

Title: Ulster Bank Mortgages

Transport

AWARD

Company: tpf

Client: ESPN

Title: ESPN FC ON THE LONDON UNDEGROUND

Company: Ubiquitous Ltd

Client: Eastcoast Trains

Title: Eastcoast Trains - Feel at Home

Out of Home Campaign

COMMENDATION

Company: WCRS

Client: ROYAL NAVY

Title: ROYAL NAVY ENGINEERS RECRUITMENT

COMMENDATION

Company: iris worldwide

Client: MINI UK

Title: The New Original

Company: Limited Space

Client: Beiersdorf

Title: Media First Leads Mall Domination For Nivea

Company: Publicis Chemistry

Client: Gatwick Airport

Title: Tempted before Takeoff

Multi-Platform Campaign

AWARD

Company: Kinetic ww

Client: Unilever - Dove Invisible Dry Deodorant

Title: Dove Ladies Day

Digital Campaign

COMMENDATION

Company: Enigma Ltd

Client: Pride in London

Title: #Freedomto

COMMENDATION

Company: GRAND VISUAL, GOOGLE, R/GA, MANNING GOTTLIEB OMD, TALON

Client: GOOGLE

Title: GOOGLE OUTSISDE

Company: iris worldwide

Client: MINI UK

Title: The New Original

Company: Posterscope, Carat, Liveposter

Client: Arla

Title: Lurpak #FOODADVENTURES

Integrated Campaign

COMMENDATION

Company: Clinic

Client: Exterion Media

Title: The Beautiful 92

COMMENDATION

Company: Exterion Media

Client: Exterion Media (formerly CBS Outdoor UK)

Title: Look for Longer 2

Company: Arena

Client: Westfield

Title: We are LDN Summer

Company: Posterscope, Vizeum, psLIVE

Client: AbinBev Stella Artois

Title: Stella Artois Wimbledon Championship

Company: psLIVE

Client: Very.co.uk

Title: Very Beauty Tour

Digital Advert

AWARD

Company: Ogilvy One, Clear Channel UK, Posterscope, Carat

Client: British Airways

Title: BA #Lookup

COMMENDATION

Company: Leo Burnett London

Client: McDonald's

Title: See One. Want One.

COMMENDATION

Company: GRAND VISUAL, BBH, MEDIACOM

Client: AUDI

Title: AUDI DASHBOARD

Company: GRAND VISUAL, AMV BBDO, OMD, TALON OUTDOOR

Client: PEPSICO

Title: PEPSI MAX UNBELIEVABLE BUS SHELTER

Interactive

AWARD

Company: Enigma Ltd

Client: Leo Burnett

Title: Amnesty #helpgetthemhome

COMMENDATION

Company: GRAND VISUAL, AMV BBDO, OMD, TALON

Client: PEPSICO

Title: PEPSI MAX UNBELIEVABLE BUS SHELTER

Company: Apache Solutions Ltd

Client: Disney UK

Title: Planes2: Fire & Rescue

Company: Posterscope, Walker Media, psLIVE

Client: Center Parcs

Title: Woburn Forest

Company: Rapport

Client: Now TV (BSkyB)

Title: Back In Your Box

Company: TMW

Client: Clearasil, Reckitt Benckiser

Title: Clearasil #ShowYourFace Selfie Face Off

Use of Live Updates

AWARD

Company: Clear Channel UK

Client: British Airways

Title: Magic of Flying

COMMENDATION

Company: tpf

Client: ESPN

Title: ESPN FC ON THE LONDON UNDEGROUND

COMMENDATION

Company: GRAND VISUAL, BBH, MEDIACOM

Client: AUDI

Title: AUDI DASHBOARD

Company: GRAND VISUAL, GOOGLE, R/GA, MANNING GOTTLIEB OMD, TALON

Client: GOOGLE

Title: GOOGLE OUTSIDE

Company: TMW & ZenithOptimedia

Client: Clearasil / Reckitt Benckiser

Title: Clearasil #ShowYourFace

Company: Liveposter,Posterscope, Havas Media, Ocean Outdoor

Client: NET-A-PORTER

Title: NET-A-PORTER Live

Viral

AWARD

Company: GRAND VISUAL, AMV BBDO, OMD, TALON

Client: PEPSICO

Title: PEPSI MAX UNBELIEVABLE BUS SHELTER

Company: Enigma Ltd

Client: Pride in London

Title: #Freedomto

Company: RedPill

Client: World Hepatitis Alliance

Title: World Hepatitis Day - Think Again

Art Direction

COMMENDATION

Company: Publicis Chemistry

Client: Gatwick Airport

Title: Tempted before Takeoff - Camera

COMMENDATION

Company: Publicis Chemistry

Client: Gatwick Airport

Title: Tempted before Takeoff – Shoes

Innovation

AWARD

Company: GRAND VISUAL, ADAM & EVE DDB

Client: GOOGLE

Title: GOOGLE FRONT ROW

COMMENDATION

Company: Ogilvy One, Clear Channel UK, Posterscope, Carat

Client: British Airways

Title: BA #Lookup

COMMENDATION

Company: GRAND VISUAL, AMV BBDO, OMD, TALON

Client: PEPSICO

Title: PEPSI MAX UNBELIEVABLE BUS SHELTER

Company: GRAND VISUAL, GOOGLE, R/GA, MANNING GOTTLIEB OMD, TALON

Client: GOOGLE

Title: GOOGLE OUTSIDE

Spectacular

AWARD

Company: CURB

Client: PS4

Title: PS4-OXO

COMMENDATION

Company: Ubiquitous Ltd

Client: Cath Kidston

Title: Cath Kidston - A gift to London

Company: Kinetic ww

Client: Nike

Title: Nike London - World Cup Projection

Company: Rapport

Client: Samsung

Title: Terminal Samsung Galaxy S5

Experiential/Ambient

AWARD

Company: Leo Burnett London

Client: McDonald's

Title: See One. Want One.

COMMENDATION

Company: CURB

Client: PS4

Title: PS4-OXO

COMMENDATION

Company: Posterscope, Carat, Liveposter

Client: Arla

Title: Lurpak #FOODADVENTURES

Company: Havas Media

Client: Tennent Caledonian

Title: Tennet's Lemon T

Company: psLIVE

Client: 20th Century Fox

Title: Turbo - That Snail Is Fast

Company: ZenithOptimedia

Client: Clearasil

Title: #ShowYourFace

International Advert/Campaign

COMMENDATION

Company: GRAND VISUAL

Client: Roadshow Films

Title: Into The Storm AR

Low Budget

AWARD

Company: aryjoecreatives

Client: aryjoecreatives

Title: #walklondon

Company: DirectionGroup Ltd

Client: Microsoft UK&I

Title: The Great British Type Off

Company: VeriFone Media

Client: The Times

Title: Times Newseum

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