Pink Parcel appoints DeVries Slam to manage communications and launch teen offering
Pink Parcel, the subscription service for feminine hygiene products, has named DeVries Slam as the agency to launch its UK offering.
Pink Parcel sees a monthly parcel of tampons and towels as well as some additional treats including tea, chocolate, lifestyle and beauty products from a range of premium brands, delivered in discrete packaging.
Alongside Pink Parcel, Slam will be launching the newest offering from the brand, Teen Parcel. Focusing on a digital campaign to tap into the key audience the first activation will take place in mid-November in the form of a Twitter Party for mummy and teen bloggers.
Jayne Cherrington-Cook, managing editor for Pink Parcel, said: “It is an exciting time for Pink Parcel and we have gone from strength to strength since the soft launch at the beginning of the year. DeVries Slam demonstrated a genuine passion, understanding and enthusiasm for our brand and has a proven track record in launching women’s lifestyle products. They are the perfect partner to help us cement the success of Pink Parcel and to launch our new offering, Teen Parcel.”
In 2015, the agency will look to leverage culturally relevant events, brand milestones and partnerships, with the aim to drive awareness and subscriptions amongst 27-35 year old women.
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