Kuoni Travel UK adds Steven Seddon to team as head of marketing and digital
Kuoni Travel UK has appointed Steven Seddon to the newly created role of head of marketing and digital.
The appointment comes as Kuoni looks to expand its online presence, destination & product range.
Reporting to Kuoni Travel UK managing director Derek Jones, Seddon will be responsible for shaping the strategic approach to marketing for Kuoni.
Jones said: “Steven has a fantastic track record and I’m delighted to welcome him to the team. Our business has evolved significantly over the last three years as we have transitioned from being a brochure-driven tour operator sold mainly through third party travel agents, to a dynamic online travel retailer with our own-branded shops. We are building a very different online experience with kuoni.co.uk – joining up the very best of mobile and tablet based inspiration with unbeatable offline knowledge and service.’’
Seddon joined the company from Monarch Travel Group, where he was head of marketing. His role included defining and delivering the marketing and digital strategy for brands including Monarch Holidays, Cosmos Holidays, Cosmos Hotels, Monarch Hotels and Avro.
Of his new role, he said: “The shape of the Kuoni business has changed significantly in recent years and it’s an exciting time to be leading the marketing and online teams of a multi-award winning high end travel brand with ambitious plans for growth.”