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Media Sainsbury's PHD

Sainsbury’s put £60m media planning account to pitch

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By Ishbel Macleod, PR and social media consultant

November 24, 2014 | 2 min read

Sainsbury’s has started a review of its £60m media planning and buying and buying account.

Sainsbury's Christmas ad 2014

Sainsbury's Christmas ad 2014

The account, covering the retail and banking sectors, has been handled by PHD for the past 19 years.

A Sainsbury’s spokesperson told The Drum: “We have enjoyed a very successful partnership with PHD and our decision to re-pitch this business is in no way a reflection of their work. We have invited PHD to pitch for the business again and will also be inviting other agencies to participate.

“The successful agency will share our values as well as help us deliver great value in an increasingly competitive market.”

Sainsbury’s most recent campaign is its Christmas ad, which turned away from the traditional price-led messaging, to look at the Christmas Truce that took place during the First World War.

Media Sainsbury's PHD

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