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Bono Apps Red

Apple teams with (Red) for World Aids Day campaign and donates portion of sales to the charity

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By Ishbel Macleod, PR and social media consultant

November 24, 2014 | 2 min read

Apple will donate a portion of sales at Apple’s retail and online stores around the world on two of the biggest shopping days of the year -Black Friday and Cyber Monday – as part of a campaign for World Aids Day.

Apps for Red

The campaign, which sees Apple team with (Red), also includes a special section of the App Store called Apps for (Red), which will offer 25 apps with exclusive content where all proceeds will go directly to the Global Fund to fight Aids.

“Apple is a proud supporter of (Red) because we believe the gift of life is the most important gift anyone can give,” said Tim Cook, chief executive.

“For eight years, our customers have been helping fight AIDS in Africa by funding life-saving treatments which are having a profoundly positive impact. This year we are launching our biggest fundraising push yet with the participation of Apple’s retail and online stores, and some of the brightest minds in the App Store are lending their talents to the effort as well.”

Exclusive content will be available on FarmVille 2: Country Escape, Angry Birds, Frozen Free Fall and Fifa 15 Ultimate Team, among others.

The section launched today, Monday 24 November, and will run until Sunday 7 December. Every time a customer purchases a participating (Product)Red app or an exclusive in-app purchase, all proceeds will go to the Global Fund.

“Apple isn't just in the fight to end Aids. They are setting a new bar for business, giving $75mand counting to the Global Fund as part of their partnership with (Red),” said Bono, co-founder of (Red). “I couldn't be prouder to work with them.”

Monday 1 December – Cyber Monday and one of the biggest day for online sales – is also World Aids Day.

Bono Apps Red

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