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Formula One (F1) Lewis Hamilton

Lewis Hamilton fans asked to submit footage to #TeamLH videos

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By Gillian West, Social media manager

November 21, 2014 | 1 min read

To build up to Lewis Hamilton's World Championship deciding race in Abu Dhabi The Rumpus Room has created a real-time social mobile activation to capture fans experiences.

Using targeted social outreach and a widely promoted mobile web app, Hamilton's fans (#TeamLH) have been asked to shoot film content on their phones with challenges updating regularly to enable instant reactions to the unfolding events of the weekend.

After the final race a film capturing the whole week will be released.

The fast turnaround footage spans the build-up, qualifying and the F1 World Championship deciding race.

Formula One (F1) Lewis Hamilton

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