Lewis Hamilton fans asked to submit footage to #TeamLH videos
To build up to Lewis Hamilton's World Championship deciding race in Abu Dhabi The Rumpus Room has created a real-time social mobile activation to capture fans experiences.
Using targeted social outreach and a widely promoted mobile web app, Hamilton's fans (#TeamLH) have been asked to shoot film content on their phones with challenges updating regularly to enable instant reactions to the unfolding events of the weekend.
After the final race a film capturing the whole week will be released.
The fast turnaround footage spans the build-up, qualifying and the F1 World Championship deciding race.