The Drum Awards for Marketing - Extended Deadline

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By The Drum Team | Editorial

November 21, 2014 | 1 min read

This spot for Christmas desserts from Sainsbury's has a similar sumptuous lushness to an M&S ad.

Shot from above, the unusual angle creates a vaguely 'heavenly' perspective, and the rich colours along with that lovely, gold-infused light suggest expensive flavours and textures.

Very nice ideed... and of course, being Sainsbury's, the other inference is that you're getting all this luxury at affordable prices.

Creative Agency: Abbott Mead Vickers BBDO

Ad of the day is in association with David Reviews.

Christmas Sainsbury's AMV BBDO

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