Ad of the day: Sainsbury's - 'Christmas Desserts'
This spot for Christmas desserts from Sainsbury's has a similar sumptuous lushness to an M&S ad.
Shot from above, the unusual angle creates a vaguely 'heavenly' perspective, and the rich colours along with that lovely, gold-infused light suggest expensive flavours and textures.
Very nice ideed... and of course, being Sainsbury's, the other inference is that you're getting all this luxury at affordable prices.
Creative Agency: Abbott Mead Vickers BBDO
Ad of the day is in association with David Reviews.
Content created with:
AMV BBDO
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