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Snap Digital Lacoste

Lacoste and BETC Digital turn to Snapchat for #SpotTheCroc competition

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By Ishbel Macleod, PR and social media consultant

November 19, 2014 | 2 min read

Lacoste has turned to Snapchat for its latest competition, asking followers to find a crocodile hidden in a series of five short videos.

Lacoste Snapchat

The videos for the campaign, created in partnership with BETC Digital, will illustrate various sports such as tennis, golf, skateboarding, slackline and rollerblading, in line with Lacoste’s brand signature: Life is a Beautiful Sport.

The competition will run for two months starting from Wednesday 19 November, with a 10 second video to be shared every two weeks.

Lacoste’s move on Snapchat comes shortly after the brand teamed with Vine star Zack King to crack the short video market.

Snap Digital Lacoste

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BETC Paris

Founded in Paris, France in 1995, BETC has become known throughout the advertising industry for its creativity and iconic campaigns led by co-founder Remi Babin...

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