Samsung launches first Christmas campaign to take advantage of key sales period
Samsung is highlighting its key product range this Christmas with an advertising campaign created and produced by Cheil UK.
‘All wrapped up early’ and ‘Christmas round ours’ are being shared from today (Tuesday 18 November) on Samsung’s Facebook and YouTube channels, with the first TV broadcast for ‘All wrapped up early’ taking place during ITV’s ‘I’m a Celebrity’ on Wednesday 19 November.
‘Christmas round ours’ will make its TV debut on Monday 24 November.
Russell Taylor, vice president, corporate marketing at Samsung Electronics UK and Ireland, commented: “Christmas provides the perfect platform for us to communicate with a large base of Samsung customers and will help to make the UK’s biggest tech brand also its most loved one.”
Cheil UK executive director, Logan Wilmont, added: “Samsung’s first Christmas campaign was an exciting opportunity. It allowed us to show how Samsung’s technologies are part of the very fabric of Christmas in Britain today. Whether it’s TV’s or tablets, smart phones or smart watches, they are as much as part of the British Christmas as mince pies and Morecombe and Wise.”
The Galaxy Note 4 takes centre stage in ‘All wrapped up early’ celebrating the brand’s flagship smartphone. ‘Christmas round ours’ showcases the whole Samsung range.
Chief operating officer at Cheil UK, Matt Pye, said it was “incredibly exciting to be working on Samsung’s first ever UK Christmas ad”.
Content created with:
Cheil UK
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