Oasis opens online booking service My Personal Stylist to offer shoppers in-store advice

Fashion retailer Oasis has opened an online booking service, designed to let online customers book in-store personal shopping appointments 24 hours a day.

The My Personal Stylist service lets visitors to Oasis’ website book a consultation with a personal stylist in 15 stores across the UK and Ireland.

It also lets each store control its own calendar, allowing stores to manage stylists’ timetables and arrange appointments convenient to both Oasis and the customer.

Briony Garbett, head of customer experience and e-commerce at Oasis, said the service reflects the retailer’s attitude when it comes to implementing omnichannel experiences.

“Oasis is well known for embracing innovative omni-channel initiatives to respond to the ever evolving shopping needs of our customers. Offering a 24/7 online booking facility that can be directly managed by our individual stores, demonstrates our commitment to delivering a successful and comprehensive customer journey.”

My Personal Stylist uses multichannel marketing company Solocal Group UK’s online booking solution, Timendo.

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