Infographic: How do device, location and mood affect consumers noticing ads?
Location is the most important indicator of receptiveness to an ad, research from YuMe has found, although mood and the content genre is also important.
The research of 7,000 video viewers and 3,651 online lab participants found that people are far more likely to pay attention if they are in a public place, rather than being at work or at home.
It was also revealed that people are more receptive to ads on mobile devices than they are through PC, with better ad recall taking place for those who saw the ad on a smartphone, compared to those seeing the advert on a tablet or PC.
