Fashion etailer MandM Direct appoints Brandnation to boost UK awareness
Fashion etailer MandM Direct has handed its communications brief to Brandnation to increase brand awareness across all media channels including UK consumer, online and trade.
The etailer, which offers household brand names at constant-sale prices, has appointed the agency ahead of “ambitious plans” set to roll out in 2015, according to Brandnation managing director Mary Killingworth.
“Our strong combination of fashion, sport and retail expertise helped us land this prestigious account. We will be working with an exciting brief for this fast growing company with ambitious plans for 2015 and beyond”
The 27-year old etailer covers the UK, German, French, Austrian, Dutch and Polish markets with an additional dispatch to another 20 countries worldwide.