US Army puts $500m marketing account to tender

The US Army is set to review its global marketing business, with incumbent McCann Worldgroup expected to be repitch.

The account, predicted to be worth over $500m for the contract period, has been held by McCann since 2005.

A previous pitch in 2011 saw the account increase, with over300 people from McCann’s agencies now working on the account including teams from McCann Erickson, MRM Worldwide, UM and more.

A new agency contract is scheduled to be awarded in March 2016.

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Ishbel Macleod

I'm social media manager from The Drum.

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