Slimming World appoints MediaCom Birmingham for planning and buying ahead of peak January weight loss season

Catherine Fox, marketing manager at Slimming World, said: “To support our national marketing activity we wanted an agency that could help us develop cut through in an ever-changing media landscape as consumers increasingly seek information online and through shared social networks. MediaCom impressed us with their knowledge and understanding, scale and ability to negotiate a great deal.”

Paul Bramwell, managing director, MediaCom Birmingham, added: “Slimming World is not only an incredibly strong brand; it provides a life-changing service for the thousands of people that benefit from its lifestyle behaviour change support every week.

“Reaching audiences has changed beyond all recognition in today’s modern media landscape, particularly for a company with roots going back almost half a century, which is where we’ll be looking to add real value, by applying our expert approach to connected planning and delivery.”

MediaCom will provide support for Slimming World’s in-house team and will be building on the brand’s foundation of past media activity focused on the women’s magazine sector with a view to helping Slimming World encompass a wider range of media channels and tactics.