The Drum Awards for Marketing - Extended Deadline

-d -h -min -sec

Author

By Gillian West, Social media manager

November 14, 2014 | 2 min read

Jewellery brand Pandora is celebrating life’s unforgettable moments with global brand TV campaign ‘Wherever life takes you, take it with you’.

The TV creative, which is the first to come from Fold7 since its appointment to work with the global marketing team of Pandora, enforces the brand’s position of creating jewellery which marks life’s special moments.

Charting the special moments a woman experiences throughout her life, the advert shows a woman adding to her collection of Pandora jewellery with each special experience.

Helene Abel, Pandora vice president, global marketing services, said the campaign allows the brand to take its messaging to the next level by “communicating that Pandora jewellery is a personal way of celebrating key moments in a woman’s life but in a way that is customisable, memorable and creates an emotional connection with the audience.”

Fold7 executive creative director, Ryan Newey, added: “This was a great opportunity to blur the lines between driving retail sales and building strong brand equity, as well as balancing the needs of multiple territories. It’s great to work on a project for such an ambitious business.”

UK music artist Gabrielle Aplin has created the advert’s soundtrack ‘Moments’ especially for Pandora with the singer due to appear in online content created as part of the campaign. Global PR activities and promotions of Pandora’s website and social media platforms will support the TV campaign which launches on Monday 24 November in the UK and other markets including the US, Australia, Italy, France, Spain, Germany and Sweden.

Pandora Fold7

Content created with:

Fold7

We like to think of ourselves as a 21st Century advertising agency, focused very much on 21st Century consumers. 

Our guiding principle is ambition. It’s...

Find out more

More from Pandora

View all