Microsoft pushes Xbox One Sunset Overdrive in T3, Total Film and Edge
Microsoft has chosen Future Fusion, the in-house content marketing agency Future PLC, to mount a six-figure promotional campaign for XBox One exclusive, Sunset Overdrive.
The month long multi-platform and multi-brand campaign will run across the publsihers suite of games, technology and film titles including T3, Total Film and Edge.
Built around a bespoke microsite on CVG.com the campaign will feature breaking news, blogs and imagery augmented by tagged promotional content including four online Sunset TV shows and advertorials.
This is in addition to a 12-page print supplement that will be distributed to over 200,000 readers via T3, SFX, Total Film, Official Xbox, Edge and GamesMaster magazines.
Jeff Turner, commercial director, Future plc said: “Future Fusion is uniquely able to market directly to high spend gamers, as well as the casual gaming community, so we're delighted to work with Microsoft on the Sunset Overdrive campaign. As a marquee title, we've offered a campaign that fits the game's broad appeal, and our best-in-class journalists have delivered in-depth content designed to appeal to each audience segment.”