Twitter aims to 'reach the largest daily audience in the world' in confounding new 'mission statement'
Twitter may be famed for its conciseness, but the social network's purported new mission statement has been criticised for being too unweildy to comprehend.
Twitter aims to overtake Facebook's daily viewers
At Twitter's Analyst Day on Wednesday, its chief finance officer Anthony Noto went over the company's goals. He said it was aiming to “reach the largest daily audience in the world by connecting everyone to their world via our information sharing and distribution platform products and be one of the top revenue generating Internet companies in the world”.
He admitted: “I struggle to read it every time.”
Mashable noted that the statement was, ironically, widely criticised on Twitter for being absurdly complicated and 185 characters long, higher than the site's 140 character limit.
Wall Street Journal business editor, Dennis K. Bergman summed up the gaffe in a single tweet.
Twitter's new mission statement: 35 words, 62 syllables, 4 clauses, 2 grammatical errors. pic.twitter.com/QhUgqE3zZ2
— Dennis K. Berman (@dkberman) November 12, 2014
The social network later got involved claiming that the message was actually not the mission statement but its “strategy statement”.
Twitter’s actual mission statement is: “To give everyone the power to create and share ideas and information instantly, without barriers.”
Last month, Twitter claimed it could become the “Google of Mobile” upon the release of its new mobile development kit Fabric - a tool which could make that wordy mission statement a reality.
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