Over 80% of video is shared by a mere 17.9% of 'super-sharers'

Less than a fifth of internet users are responsible for 80 per cent of video shares on social networks, according to a marketing technology report from Unruly.

The Geography of Sharing Report was commissioned to identify key sharing trends around the world – highlighting the online differences between members of the international community.

Facebook accounts for 59.4 per cent of video shares with Twitter, Google, Tumblr and Pinterest taking 13.8, 9.3, 5.7 and 3.9 per cent respectively. Furthermore, it emerged that almost three quarters of video views take place on sites other than YouTube.