TH_NK to lead digital overhaul of Toyota in Saudi Arabia
UK digital agency TH_NK has landed a lead role in the digital transformation of car maker Toyota’s brand in Saudi Arabia, overhauling its web and mobile platforms after being appointed by its local distributor - the Abdul Latif Jameel Group.
Appointed following a six-way pitch run by the Roth Observatory International TH_NK will rework all of Toyota’s websites, digital channels and in-showroom technology
Dr. Adel Ezzat, managing director of Toyota marketing operations for Abdul Latif Jameel said: “From a broad mix of international agencies, TH_NK was the clear winner. The whole team demonstrated a great understanding of our brand, our customers and the potential within the sector in Saudi Arabia. Their high-quality strategic and creative work was evident throughout the process. We’re incredibly excited about embarking on this journey with TH_NK.”
Tarek Nseir, TH_NK CEO said: “We’re thrilled to be working with the Toyota brand in Saudi Arabia through its distributor. As a significant player in the new car market, the ambitious team at Abdul Latif Jameel are focussed on maintaining their position by leading the way in one of the most interesting digital markets where, for example, Saudi Arabia has the largest penetration of Twitter users on the planet. As a growing independent agency we’re thrilled to have been selected for this brief against some well-established global agency brands. It’s a very exciting time for our agency.”