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Bosch Home Appliances retains Bonfire for three years

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By Ishbel Macleod, PR and social media consultant

November 12, 2014 | 1 min read

Bosch Home Appliances has retained Bonfire Creative Intelligence as its sole agency for three years.

The agency will continue to work with Bosch on its upcoming expansion and develop its ‘Karl the Bosch Engineer’ campaign.

Of the appointment Rosalinda Pisani, group marketing manager at Bosch, said: “Bonfire’s continued support has been invaluable to ensuring we build the profile of our brand.

"Adding their creative flair and execution to our launches has enabled us to make a real success of sponsorship, new product areas and continue to drive the brand forward creating a loyal following.”

Bonfire’s most recent work for the brand saw the creation of a series of TV idents for the Bosch sponsorship of Channel 4’s Sunday Brunch programme.

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