Creative Showcase: Featuring Bray Leino, VCCP Berlin, Y&R Toronto and more
Welcome to The Drum Creative Showcase in association with iStock.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.
You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (24 November) in the Creative Showcase spread.
Other popular entrants will also be considered for the print edition. Submit your vote before Monday 17 November to guarantee your favourite makes it into the printed magazine.
To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter @TheDrumCreative.
Bray Leino: Magic FM 'Make your day Magic'
Brand: Magic FM
Title(s): Make your day Magic
Agency: Bray Leino, Bristol, UK
Agency website: http://www.brayleino.co.uk
Creative Director: Jon Elsom
Art Director: Jake Pole
Copywriter: Kieran McConnellAdditional credits: Toby Kushner, Shelley Hyde, Jack Ewing
Published: October 2014
Short rationale (optional): The ad is a reflection of Magic’s listeners' lives showing them enjoying Magic throughout the day and in a variety of different scenarios.
Fallon: Velvet 'Three Layers'
Brand: Velvet
Title(s): Three Layers
Agency: Fallon London
Agency website: http://www.fallon.co.uk/
Executive Creative Director: Santiago Lucero
Creative Director: David Dao
Creative: Chloe Grindle
Additional Credits: Producer: Celestine Hall
Director: James W Griffiths
Production Company: Independent Films Ltd.
Production Co Producer: Verity White
Editor: Toby Conway-Hughes @ Marshall Street Editors
Edit Assistant: Matt Pochettino
Online: Nineteen Twenty
Colourist: Paul Harrison @ Finish Post
Post Producer: Scott Griffin @ Nineteen Twenty
Sound Design: Tom Heddy
Sound Producer: Maggie McDermott
Published: November 2014
Short Rationale (optional): The campaign, created by Velvet’s agency of record Fallon London, has been developed to further illuminate the brand promise that for every tree Velvet takes from the world, they plant three more in its place.
The 30” film, written and art directed by creative Chole Grindle, and directed by James W Griffiths, is a celebration of the natural magnificence and beauty of trees, during which we see a cross section of generations enjoying and responding to the lush woodland environment around them.
This latest phase in the brand’s communications has been developed to demonstrate how Velvet’s three tree promise allows consumers to do their bit without compromising on the luxurious softness that Velvet gives them and their family.
Edelman: Shell 'New traffic lanes launched to ease London’s congestion woes'
Brand: Shell
Title(s): New traffic lanes launched to ease London’s congestion woes
Agency: Edelman, London
Agency website: http://www.edelman.co.uk/
Creative Director: Jeff Moore & Sculptivate
Art Director: Jeff Moore
Copywriter: Shell
Photographer: Jeff Moore
Published: November 2014
Short rationale (optional): Commuting in the capital just got more compact as the City of London unveiled brand-new lanes for the latest LEGO® cars. The specially designed lanes will be helping reduce traffic across the centre of the city, including on Westminster Bridge, at Trafalgar Square and in front of the Gherkin.
The lanes have been devised to celebrate the launch of the new Shell V-Power LEGO Collection, which includes a Ferrari F138, Ferrari 250 GTO and Ferrari F12berlinetta.
AMV BBDO: Diageo (Guinness) 'Made of More'
Brand: Diageo (Guinness)
Title(s): Made of More
Agency: AMV BBDO
Agency website: http://amvbbdo.com/
Creative Director: Dave Buchanan
Art Director: Nadja Lossgott
Copywriter: Nicholas Hulley
Additional Credits: Post production: The Mill
Audio Post Production: Wave
Digital Design Company: The Lab, AMV BBDO
Production Company: Rogue, Mustard
Director: Dan Maslen, John X Carey
Production Company Producers: James Howland (Merci), Dom Gomez (David and Goliath, Irrepressible Spirit), John Doris (Mind over matter)
Published: November 2014
Short Rationale (optional): Guinness has released four pieces of content to rally the fans of each of the home nations ahead of the upcoming Autumn Internationals.
Airing from Wednesday 5 November in the UK and Ireland the four commercials focus on the attitude and achievements of Jonny Wilkinson, Shane Williams, Bill McLaren and the Munster rugby team of 1978 rather than the physical attribute of brute strength normally found in rugby adverts.
23red: Save the Rhino 'Help a ranger save a rhino/ Big 5 not Big 4'
Brand: Save the Rhino
Title(s): Help a ranger save a rhino/ Big 5 not Big 4
Agency: 23red
Agency website: http://www.23red.com/
Art Director: Tom Mann
Copywriter: Claire Medcalf
Additional Credits: Planner/CSU Director: Hamish Pringle
Published: November 2014
Short Rationale (optional): 23red has designed the European-wide fundraising initiative for SRI to engage rhino enthusiasts, keen conservationists and animal lovers.
‘Help a Ranger, Save a Rhino’ highlights the work of rangers in Hluhluwe-iMfolozi Park, South Africa, and focuses on the individual items of kit that need replacing to help them protect rhinos. The campaign asks people to donate towards specific pieces of kit – making it easy for people to see how their donations will make a difference.
The first element of the campaign also features a zoo toolkit including posters, fundraising ideas and exercises to encourage partnering zoos and their visitors to help with the cause. In addition 23red has developed a series of digital newsletters that allow the recipient to get to know a different ranger in Hluhluwe-iMfolozi Park, and understand why certain pieces of equipment are so important in helping them save the rhino. SRI has also developed a series of films as part of the campaign, running over the coming months on various social media platforms.
Secondly, 23red has created a direct mail fundraising campaign with the strapline ‘Big 5 not Big 4’. Working with tour operators it targets those who have recently been on a safari holiday, highlighting that one of the five most popular animals they may have seen in Africa, may not be there for much longer. A lenticular postcard dramatically shows a rhino ‘disappearing’ if nothing is done.
Red Urban: Volkswagen Canada 'Anything but average'
Brand: Volkswagen Canada
Title(s): Anything but average
Agency: Red Urban
Agency website: http://www.redurban.ca/
Executive Creative Director: Christina Yu
Creative Director/Writer: Matt Syberg-Olsen
Senior Art Director: Rose Sauquillo
Art Director: Alicia Outschoorn
Copywriter: Cooper Evoy
Additional Credits: Account Director: Sonia Ruckemann
Account Coordinator: Kait Babin
Broadcast Producer: Anna Tricinci
Digital Strategy: Nicole Milette
Digital Producer: Samantha Leirsch
Digital Developers: William Chong, Ricardo Peters
Interactive Designer: Jesse Langille
Production Company: Sugino Studio
Director/DOP: Shin Sugino
Executive Producer/Line Producer: Andy McLeod
Editorial Company: Rooster Post
Editor: Christina Humphries
Post Production: Fort York
Online Compositor: Andrew Rolfe
Audio Production: Keen Music
Producer: Thomas Neuspiel
Published: November 2014
Short Rationale (optional): To promote its brand new 2015 Volkswagen Golf the brand has put a cinematic twist on the conventional car website, creating an online portal that, like the vehicle itself, is anything but average.
Located at http://contents.vw.ca/golf-unaverage/, the site, created by Toronto-based advertising agency Red Urban, gives all the different features of the revamped Golf — like its new panoramic sunroof and Fender Audio System — top billing.
Each one is featured in its own silver screen-style movie trailer that’s accompanied by spectacular imagery and the best voiceover talent known to man. It makes for an immersive blockbuster experience, one that’s unique in the automotive industry.
Mr B & Friends: Bristol Sport 'Brand identity'
Brand: Bristol Sport
Title(s): Brand identity
Agency: Mr B & Friends
Agency website: http://mrbandfriends.co.uk
Creative Director: Steve Richardson
Designer: Nick Raven
Senior Account Manager: Vivien Hall
Published: October 2014
Short rationale: Bristol Sport is a company formed to oversee the commercial management of both Bristol City FC, Bristol Rugby, Bristol Flyers, Bristol Academy Women FC and DZ Motorsport. Bristol Sport is also overseeing the £45m rebuild of the Ashton Gate stadium.
The heart shaped logo delivers a graphic representation of the energy and passion of Bristol Sport, the teams themselves, and of the supporters. It has been designed to be applied to a wide variety of sources from kit to website, from annual reports to outdoor advertising.
Dirty Design: The Chiltern Brewery 'Flanders Pale Ale'
Brand: The Chiltern Brewery
Title(s): Flanders Pale Ale
Agency: Dirty Design, Bristol, UK
Agency website: http://www.dirtydesign.co.uk
Creative Director: Charlotte Hockey-Berry
Art Director: Charlotte Hockey-Berry
Photographer: Dirty Design
Published: November 2014
Short rationale (optional): Following last year’s award winning packaging created for The Chiltern Brewery’s Ruby Ale to celebrate 40 years of CAMRA’s Good Beer Guide, Bristol based agency Dirty Design have once again created a memorable, limited edition beer label design, this time to commemorate the 100th anniversary of the start of World War One.
Writer and editor of CAMRA’s Good Beer Guide, Roger Protz, suggested brewing a Flanders Ale with The Chiltern Brewery to mark the centenary and the close brewing links between Belgium and Britain.
this that + the other: Hi Tec 'Walkumentaries'
Happy - A Walkumentary from The Walkumentary Series on Vimeo.
Brand: Hi Tec
Title(s): Walkumentaries
Agency: this that + the other
Agency website: www.thisthatandtheother.nl
Creatives: Philip Brink , Hugo van Woerden
Photographer: Remco Bikkers
Additional Credits: Designer: Title design: Paul Freeth
Director: Philip Brink, Ilja Willems
Post Production: Storm Post production, Amsterdam
Editor: Joseff Iping
Executive Producer: Francine van der Lee
Music Title/Artist: Happy, Pharrell Williams
Audio Post Production: Wave Soundstudio , Amsterdam
Line-production: www.bureauNY.tv
Published: November 2014
Short Rationale (optional): “The Walkumentary Series” is an online documentary project conceived and produced by Amsterdam-based agency this that + the other. The films demonstrate how walking can lead to extraordinary things, and Hi-Tec inspires people to walk.
The first film, “Happy,” features Jon Beattie, the Steadicam operator who captured the action in Pharrell Williams’ acclaimed ”24 Hours of Happy” music video. With the song as its soundtrack, Jonathan narrates his bizarre filming experience walking backwards through the crowded streets of Los Angeles for 10 miles a day for 11 days, strapped to the 100-pound camera.
Y&R Toronto: Jaguar 'Devour the road'
Brand: Jaguar
Title: Devour the road
Agency: Y&R, Toronto
Agency Website: http://www.yr.ca/
Executive Creative Director: Israel Diaz
Associate Creative Directors: Lisa Mok, Matt Fraracci, Pete Armstrong
Art Director: Pearce Cacalda
Copywriter: Kevin Hoessler
Photographer: Jim Norton, Fuze Reps
CGI: Pierre Bourjo, Fuze Reps
Food Stylist: Clair Stubbs
Prop Stylist: Catherine Doherty
Retouching: John Lalousis
Published: November 2014
The BOX/ Team News: The Sun 'My Poppy remembrance app'
Brand: The Sun
Title(s): My Poppy remembrance app
Agency: The BOX/ Team News
Agency website: http://www.theandpartnership.com/non-US/
Creative director: Robin Garton
Creatives: Matt Hunt
Additional Credits: Business director: Tom Bird
Account manager: Ashleigh Bishop
Production Company: pocket app
Director: Paul Swaddle
Executive producer: Jake Davis
Published: November 2014
Short Rationale (optional): In the lead-up to Remembrance Day, a century after World War I began, The Sun has launched My Poppy, a smartphone and desktop app dedicated to keeping the spirit of Remembrance alive in today’s digital world.
Created by The&Partnership’s The BOX – part of News UK’s group of creative agencies Team News – the app generates a virtual poppy for users to save to their smartphone’s home screens and share with friends on Facebook and Twitter ahead of November 11, in support of the Royal British Legion’s Poppy Appeal.
Users are invited to make a one-click donation to the Royal British Legion, the Armed Forces and Remembrance charity, with each donation automatically planting a new poppy in a virtual field, which users can see growing daily in size through the app.
My Poppy also encourages users to take and share a ‘Poppy Selfie’, and to download the Royal British Legion’s appeal single by Joss Stone, ‘No Man’s Land (Green Fields of France)’.
The launch of My Poppy, dedicated ‘To the memory of the fallen and the future of the living’, coincides with a print advertising campaign from The Sun, also created by Team News, and an editorial feature in the newspaper, rallying the nation in Remembrance of those who have given their lives for Britain since WWI.
My Poppy is available on Android and iOS, across desktop and mobile platforms.
JDO Brand Design and Innovation: Whitstable Bay Black Oyster Stout 'Range expansion'
Brand: Whitstable Bay Black Oyster Stout
Title(s): Range expansion
Agency: JDO Brand Design and Innovation, London, UK
Creative Director: Paul Drake
Additional Credits: Designer: Malcolm Phipps
Design Manager: Matt Blaylock
Client Director: Velda Croot
Production Director: James Davies
Published: October 2014
Short Rationale (optional): JDO Brand Design & Innovation has continued its partnership with Shepherd Neame, the Kent based brewery, to expand the Whitstable Bay range.
The introduction of Whitstable Bay Black follows the huge success of the collection since it launched in July 2013. JDO created the original brand design and architecture for the range that comprised Whitstable Bay Pale Ale, Whitstable Bay Blonde lager and Whitstable Bay Organic ale.
All the beers are hand crafted using 100% natural ingredients including chalk filtered mineral water from the brewery’s own artesian well. The contemporary brand identity for Whitstable Bay Black features a white oyster dredger silhouette on a black background, reflecting its namesake - the popular coastal town of Whitstable in Kent in the south of the UK.
Razorfish: Alcon 'The London stare'
Brand: Alcon
Title(s): The London stare
Agency: Razorfish
Agency website: http://www.razorfish.com/
Executive Creative Director: Anders Plyhm
Creative Director: Stuart O’Neill
Art Director: Matt Seccombe, Oksana Valentelis
Copywriter: Matt Mitchell, Per Nielsen
Designer: Tamara Miller
Creative Tech: Martin Hollywood, Mark Dooney
Senior Planner: Caroline Collinson-Jones
Additional Credits: Account Management: David Sewell, Olly Bryan
Project Management: Ed Ross
Media Director: Megan Harris
Partners: Knit, Clear Channel, BlueSight, Future Software, Fraunhofer IIS, MindsEye
Published: November 2014
Short Rationale (optional): Razorfish launched a Digital Out Of Home (DOOH) campaign for Alcon– a leader in eye care – to introduce their contact lens brand DAILIES directly to UK consumers. This, the first ever consumer-facing digital marketing campaign for the brand, is also the first collaboration between Razorfish and Alcon.
The DOOH campaign for DAILIES features the tagline “Don’t let anything make you feel uncomfortable” and pits the public against pre-recorded opponents in a virtual stare-off at DOOH installations across London.
The campaign also included an experiential element. The weekend of 24- 26 October saw a pop-up event called “The London Stare” run simultaneously at both Westfield shopping centres in London. The London Stare booths saw shoppers in west London go eye-to-eye with shoppers in east London, live, in a virtual staring contest for bragging rights and vouchers for a free contact lenses trial.
18 Feet & Rising London: J Shoes 'Be In Character'
Brand: J Shoes
Title: Be In Character
Agency: 18 Feet & Rising London
Agency Website: http://www.18feet.com/
Creative Director: Johnny Leathers, Matt Keon
Art Directors / Copywriters: Johnny Leathers, Alex Delaney
Photographer: Will Sanders
Agency Producer: Greg Hemes
Strategist: Emilie Riis-Anderson
Account Director: Adrienne Little
Producer: Miguel Lamas
Production company: Twenty Twenty
Published: October 2014
Short Rationale (optional): J Shoes was founded in the Midlands and is inspired by the centuries of quality shoemaking from the region. The brand takes classic silhouettes such as the Brogue or the Chukka and applies a little unexpected colour, material or texture, to produce timeless shoes that enable you to show your true character.
The campaign brings to life ‘Be in character’ through contrasting the characters from the era in which the shoes take their silhouettes, with contemporary styling and urban locations.
The campaign was shot by Will Sanders, known for his raw fashion aesthetic and his use of cut-outs.
Partners&Spade: Whole Foods Market 'Values Matter'
Brand: Whole Foods Market
Title(s): Values Matter
Agency: Partners&Spade, New York
Agency website: http://partnersandspade.com/
Creative Director: Anthony Sperduti
Copywriter: Risa Mickenberg
Additional Credits: Managing Director: Fernando Music
Account Director: Jamie Arendt
Executive Producer: Erika Best
Executive Producer: Andrew Wilcox
Production Company: Supply&Demand
Director: Gerard de Thame
Executive Producer: Tim Case
Executive Producer: Charles Salice
Executive Producer: Jeff Scruton
Head of Production: Rika Osenberg
Producer: Fabyan Daw
DP: Michael Coulter
Editor: Paul Watts, The Quarry
Published: November 2014
Short Rationale (optional): The new campaign consists of “Beef” “Produce” and “Seafood,” a trifecta of spots highlighting the popular supermarket chain’s unwavering commitment to natural and organic foods. The campaign raises awareness of the company’s core values, successfully defining what it means to be “America’s Healthiest Grocery Store.”
Shot in an authentic, documentary style by de Thame, the work exemplifies Whole Foods Market as a pioneer in both the natural and organic food industry. The campaign aptly focuses on the farmers, ranchers and fishermen supplying the company with its highly prized products.
VCCP Berlin: Airbnb 'Wall and Chain'
Brand: Airbnb
Title(s): Wall and Chain
Agency: VCCP Berlin
Agency website: http://vccp.de/
Creatives: Sebastian Oehme, Marc Garreta, Christophe Ducros, Lisa Krack
Additional Credits: Management Director: Robin Karakash
Planning: Wiebke Dreyer, Ann-Kristin Sterba
TV Department: Michael Opitz
Project Management: Alison Haly
Account Management: Philip Chhatwani, Helene Korte
Animation Studio: PSYOP New York
Director: Marie Hyon, Marco Spier
Executive Producer: Lydia Holness
Producer: Ryan Mack
Designers: Samantha Ballardini, Kim Dulaney, Leland Goodman, Denny Khurniawan, Pedro Lavin, Pete Sickbert-Bennett, Lauren Indovina
Storyboard Artist: Ben Chan
Editor: Victor Barczyk, Laura Bermudez, John Resner, Robert Wilson
3D Modeler: Alvin Bae, Kwan Au
3D Lighter: Kwan Au, Alvin Bae
3D Pre-Vis Animator: Pat Porter
Lead 2D Animator: Harry Teitelman
2D Animators: Tyler Dibiasio, Tucker Klein, Dennis Moran, Christoph Sarow, Winnie Tom, Luca Vitale, Sam Ballardini
Additional Credits: Compositors: Manu Gaulot, Bashir Hamid
Airbnb: Chief Marketing Officer: Jonathan Mildenhall
Head of Global SEO: Dennis Goedegebuure
Head of Marketing, Europe: Alex Dimiziani
Head of Advertising: Peter Giorgi
Creative Producer: Willow Hill
Sound Design, Copywriter: Ian Rowe
Voice Over artist: Lisa Dubost
Creative Lead: Dillon Petrillo
Legal: Tanja de Coster
Media Agency: Starcom
Global Strategist: Arthur O'Neill
Client Managing Director: Jamie Leach
Published: November 2014
Short Rationale (optional): Airbnb is marking the 25th anniversary of the fall of the Berlin Wall, 9 November, with a US national TV campaign and microsite.
The focus of the campaign will be a 75 second film, “Wall and Chain”, telling the true story of two former border guards (Joerg and Kai) from the East and the West sides of the border who met through a chance encounter on Airbnb in 2012.
In addition to the film, the microsite will host interviews with those involved, more background to the story and downloadable wallpapers.
The campaign was created by VCCP Berlin and the film was animated by Psyop in New York, while media buying was handled by Starcom.
18 Feet & Rising: Nando’s 'Chain of Sauce'
Brand: Nando’s
Title(s): Chain of Sauce
Agency: 18 Feet & Rising
Agency website: http://www.18feet.com/
Creative Director: Jason Gormley, Anna Carpen
Creatives: Anna Carpen, Alex Delaney
Additional Credits: Business Director: Andrew Barnard
Agency Producer: Greg Hemes
Production Company: Biscuit
Director: Matt Dilmore
Producer: Amanda Bronkhorst
DOP: Gustav Danielsson
Editor: Saam Hodivala
Post Production: Absolute Post
Sound: Jack Sedgwick Wave
Published: November 2014
Short Rationale (optional): Creative agency 18 Feet & Rising has launched its first creative campaign for Nando’s Grocery, with ‘Chain of Sauce’ – an online and TV campaign for Nando’s mild PERi- PERi sauce.
The ad – which introduces the tagline ‘Give it some Nando’s’ – shows how the brand’s range of sauces has something for everyone, no matter who you are or what you like to eat. In the film, a man sitting at a table spills some of his Nando’s sauce on his leg, which then attracts an army of ants. An anteater then arrives on screen to eat the ants, followed by the man’s daughter, who spots the anteater and licks her lips hungrily at the animal.
The campaign launches globally online (on demand, pre-rolls, social media) from 5 November and will then run on TV – in Australia in November and in the UK and South Africa in the New Year, with North America to follow.
Chapter: Crowdcube 'Inspiring Investment'
Brand: Crowdcube
Title(s): Inspiring Investment
Agency: Chapter, UK
Agency website: chapteragency.com
Creative Director: Ian Boulter, Martin Heffernan
Art Director: Paul Ray
Copywriter: Richard Newell
Additional credits: Artwork/Design: Michael Brown
Published: November 2014
Short rationale (optional): To cement Crowdcube's position as the biggest and best equity crowdfunding platform and showcase Crowdcube as an innovative and interesting option for investors looking for opportunities to invest in start-up, early and growth stage businesses.
Springetts Brand Design Consultants: Goodlife 'Packaging design'
Brand: Goodlife
Title(s): Packaging design
Agency: Springetts Brand Design Consultants, London, UK
Agency website: http://www.springetts.co.uk
Creative Director: Sue Bicknell
Designer: Emily Wallis, Sam Stringer, Nicole Blight
Published: Autumn 2014
Short Rationale (optional): This autumn sees the launch of a new range of vegetable-based products from Goodlife with packaging by Springetts Brand Design Consultants.
Goodlife Foods is a leading manufacturer of vegetarian and vegan frozen foods. The family owned business is based in Cheshire and has been supplying products under its own ‘Goodlife’ brand for 25 years to Waitrose, Ocado, The Co-op, Booths and independent health stores.
The brand relaunch project included a complete update and re-positioning, encompassing all consumer and retail touchpoints from its packaging and POS to Web, Social Media and experiential activity.
Goodlife’s Marketing Director, Gary Johnson said “We chose Springetts after a really tough competitive pitching process. Their combination of genuinely creative thinking and a clear understanding of our opportunity for growth is exceptional”.
The new, quirky Goodlife logo uses hand-drawn type and natural ingredient shapes. The brand typography links back to the brand logo and is surrounded by ingredient illustrations all focussing on simple, tasty looking food photography.
The packaging has been designed to visually bring to life the brand’s proposition of ‘making inspiring vegetable based products. To do this Goodlife and Springetts chose a vertical pack format and soft touch matt finish give unique standout on shelf (most other packs are landscape. The information shows how the food starts with Goodlife (the logo) and moves on to the finest vegetable ingredients which with creative love and care turn into ‘vegelicious’ products.
Ogilvy & Mather: Living Wage Foundation 'Living Wage'
Brand: Living Wage Foundation
Title: Living Wage
Agency: Ogilvy & Mather
Agency website: www.ogilvy.co.uk
Chief Creative Officer: Gerry Human
Account Planner: Hannah James
Senior Art Director: Mark Harrison
Senior Copywriter: Liam Butler
Account Director: Philip Mattinson
Account Manager: Anastasia Selezneva
Head of Production: Grant Mason
Art Buying: Jodi Woodhouse Ward
Published: November 2014
Gravity Road: The Debrief/ Bauer Media 'The Debrief launches real-time geo-targeted campaign'
The Debrief - DOOH Campaign from Gravity Road on Vimeo.
Brand: The Debrief, Bauer Media
Title(s): The Debrief launches real-time geo-targeted campaign
Headline and copy text (in English): The Debrief, Clear Channel & Gravity Road Partner To Create Innovative Geotargeted Conversations Around London
Agency: Gravity Road
Agency website: http://gravityroad.com/
Creative Director: Pete Conolly
Art Director: Pete Conolly
Copywriter: Lucy Hancock
Illustrator: Gravity Road
Additional credits: All production was managed by Gravity Road
Published: November, 2014
Short rationale (optional):Over a two week period this campaign will showcase the power of The Debrief’s unique content using digital messaging to deliver over 90 different executions featuring playful and provocative conversation-starters. The outdoor campaign will use geotargeting at over 100 digital outdoor sites in London in partnership with Clear Channel, as well as pushing real-time location-specific messaging reacting to where the consumer is and what they are doing throughout the day.
Developed by Gravity Road, the creative is based on live content from The Debrief as well as broader conversation-starters that convey the brand’s authentic editorial voice.
Kolab Digital: HAB Housing 'HAB Housing website'
Brand: HAB Housing
Title: HAB Housing website
Agency: Kolab Digital
Agency website: www.kolabdigital.com
Head of Design: Jamie Homer
Head of Digital: Nick Bain
Published: September 2014
Short rationale: HAB is a unique home building offering which challenges traditional volume developments. Set up by Kevin McCloud in 2007, HAB stands for Happiness Architecture Beauty. The focus is on building communities and delivering sustainable and beautiful affordable homes. We were delighted to be appointed to evolve the brand and develop a responsive website, reflecting their unique approach.
The beautiful new HAB website is fully responsive, making sure the user experience is seamless and fun! Imagery is prominent, but real throughout the site with galleries designed to bring the HAB brand to life. Most property developers focus on the product, but this approach has enabled us to reflect on the lifestyle and community available with a HAB home and the unique customisation options available. We included clear call to action areas to encourage digital or personal enquiries and help personalise the experience. There is a comprehensive and flexible CMS that allows the client to build up pages and rows as the company develops as well as adjusting the look and feel to match offline communications.
Ant Farm: Destiny 'Launch'
Brand: Destiny
Title: Launch
Angency: Ant Farm
Agency Website: http://www.antfarm.net/
Chief Creative Officer: Rob Troy
Vice President/Creative Director: Scott Cookson
Executive Producer: David Wilson
Senior Creative Producer: Matthew Hunt
Associate Producer: Federico Jimenez
Coordinator: Deanna Wong
Writer: Aaron Fenn
Editors: Beau Cassidy, Ahmet Atalay, Joe Hubbard
Senior Capture Directors: Rick Grubel, Andrew Fox
Art Director: Lucas Christman
Published: October 2014
Brothers and Sisters Creative: Kopi by Cafedirect 'Brand manifesto, strategy, logo and packaging'
Brand: Kopi by Cafedirect
Title(s): Kopi by Cafedirect brand manifesto, strategy, logo and packaging
Headline and copy text (in English): Intrepid Coffee
Agency: Brothers and Sisters Creative London
Agency website: http://www.brothersandsisters.co.uk
Creative Director: Making
Art Director: Making
Copywriter: Making
Illustrator: Making
Photographer: Making
Published: October, 2014
Short rationale (optional): Cafédirect, the UK’s largest Fairtrade drinks brand, acquired one of the UK’s first and largest coffee subscription clubs, Kopi.co.uk earlier this year. Over the last few months, Making, Brothers and Sisters’ multiplatform production arm, worked with Cafedirect to develop and launch Kopi including defining a brand manifesto for the coffee club, their strategy, plus development of their logo and packaging.
Making developed the strapline ‘Intrepid Coffee’ and created a range of packaging inspired by vintage luggage labels.
