The Drum Awards for Marketing - Extended Deadline

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By Jennifer Faull, Deputy Editor

November 8, 2014 | 2 min read

Direc TV keeps nailing it... once again, they've served up a delicious feast of an ad rather than a nuked TV meal. Rob Lowe is in fine form as his mature, respectable self with a Direc TV subscription - and the self he could have been if he were a cable TV viewer. While the first Rob is a clean cut, suit-wearing coffee drinker, the second is a meth-toothed supercreep who probably drinks his own moonshine from hubcaps.

Creepy Rob has to find alternative entertainment when cable TV doesn't deliver, and we'd be forgiven for insisting Direc TV should be available for free by law if it meant his type could be kept away from public places where he can loiter with dubious intent.

It's a smart casting choice. Everyone loves it when someone falls from grace - and then has the grace to send themselves up. Lowe is never going to be allowed to forget the ignominy of his sex tape scandal however many decades ago it was, and this spot, as well as being highly amusing, suggests he's saying he knows that the decisions we all make have far-reaching consequences. Think on, cable TV viewers.

Creative Agency Grey (New York)

ECD Dan Kelleher

Film Production MJZ (USA)

Director Tom Kuntz

Producer Emily Skinner

Photography Hoyte van Hoytema

Editor Gavin Cutler @ Mackenzie Cutler (New York)

VFX Method Studios (New York)

Colourist Tim Masick @ Company 3 (New York)

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