Ad of the Day: Isobel - Bordeaux Wines

We very rarely use print ads in our ad of the day slot but we couldn’t resist this Bordeaux Wines campaign that launches this week in the UK before winging its way to the likes of China, Japan and the US.

‘The more you look, the more you discover’ encourages wine lovers to discover more about the wines of Bordeaux and highlights the diversity of the French brand.

The brand’s French roots have clearly influenced creative agency isobel with the campaign feeling reminiscent of French poster art from the 20s and 30s.

In his own words isobel creative partner Rob Fletcher describes the work as “simple” and “elegant” and we can’t help but agree.