Whole Foods Market promotes its core values in American advertising campaign
Whole Foods Market has sought to raise awareness of the company’s core values with a national advertising campaign airing across America.
Created by Partners & Spade, New York, and directed by Supply&Demand’s Gerard de Thame, the campaign consists of three spots – ‘Beef’, ‘Produce’ and ‘Seafood’ – and showcases the retailer’s commitment to natural and organic foods.
Shot documentary-style by de Thame, the work exemplifies Whole Foods Market as a pioneer in both the natural and organic food industry and focuses on the farmers, ranchers and fishermen who supply the company with its products.
“We decided not to cast on this, instead focus on the genuine farmers, fishers and ranchers working diligently to gather the best quality food possible,” said de Thame. “Whole Foods are organic, sustainable, open and honest, so we took that as the lead for the campaign. That ended up being a really good call. There’s a genuine rawness and honesty that comes through as a result.”
The campaign will run throughout the winter and into 2015 with print and digital supporting the television activity.