The Drum Awards for Marketing - Extended Deadline

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By John McCarthy, Opinion Editor

November 4, 2014 | 2 min read

A flying photography wristband, called Nixie, has won a $500,000 prize at Intel’s ‘Make it Wearable' technology innovation final on Monday in San Francisco.

A total 500 start-up companies entered the competition with their wearable tech ideas but only nine designs made it to the final.

Nixie, a flying wristband, which can take aerial photography shots, won first place with the judge particularly interested in its application in rock-climbing and other exteme sports.

The automated drone, which allows users to snap images from great distances, impressed the judges Venus Williams, Intel chief executive Brian Krzanich and fashion expert Uri Minkoff.

Nixxie can operate in boomerang mode where it takes a sweeping path taking pictures as it leaves - and returns to the user - or follow mode where it will continuously follow and record the user until summoned back to the wrist.

During the final Intel chief Krzanich said: “All of these teams were great competitors. All of them are going to be in the market as winners. The greatest thing about this was the diversity.”

Open Bionic’s inexpensive 3D printed prosthetic hand, designed by a duo from Bristol took second place with the pair saying they would make the design available online for free once it is perfected. They won $200,000 to put towards that goal.

In third place was the ProGlove, a motion tracker designed to aid workers in manufacturing lines, and was awarded $100,000 to go towards its development.

Intel Wearable Tech

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