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Bespoke travel specialist Brown + Hudson appoints Shackleton PR

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By Michael Feeley, Founder and chief exec

November 4, 2014 | 2 min read

Brown + Hudson, a bespoke travel experience company based in London, has appointed Shackleton PR to raise the profile within its niche demographic.

Targeting ultra-high net worth groups, their intermediaries and PA support, Shackleton is implementing a multi-channel campaign to communicate Brown + Hudson’s key messages.

Brown + Hudson founder Philippe Brown explained: “We describe ourselves as somewhere between therapists and investigative journalists, with our trip planners working closely with clients to define their tastes, aspirations and personal style – ensuring their journey fulfils their ambitions.

“Our focus on culture, wildlife, cuisine, wellbeing and our access to inspiring individuals means that travel with Brown + Hudson is insightful, memorable and impossible to duplicate. It was crucial that the agency we engaged understands what we offer, and to whom, as well as being able to add genuine business benefits.”

Robin Skidmore, chief executive officer at Shackleton, added: “The brief from Brown + Hudson was incredibly exact. Not only is the target audience very small, but the messaging very specific. Our challenge was to devise a campaign that would effectively reach this group with content that clarified the offer and embraced the philosophy and ethos that Phillippe has worked so hard to create. It’s always great to hear the direct impact you’re having on a client’s business, ultimately, we’re here to help drive sales and that’s what we’re doing already.”

Shackleton PR is the wholly owned PR and social media arm of search marketing specialists Epiphany, a Jaywing company.

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