Hennessy Very Special introduces holly, sparkles and a more relaxed feel for Christmas gift packs
Hennessy Very Special has revealed its festive gift packaging created by ButterflyCannon.
The updated Christmas packs follow ButterflyCannon’s work in redesigning the core Hennessy Very Special range and features a more relaxed and celebratory look and feel.
Of the project, Jon Davies, creative director at ButterflyCannon, said: “It was essential that we maintained the recognition of the packaging identity as it had only recently been launched however we also wanted to give the packaging a bit more exuberance and party attitude.
“The untying of the bow to release the holly and sparkles seemed like the perfect metaphor for this festive fun.”
The festive design extends across the carton and two gift packs which are now available globally.
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