The Drum Awards for Marketing - Extended Deadline

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The Drum Search Awards to be judged by SEO experts from Google, Microsoft, Havas Media, Trinity Mirror and more

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By The Drum Team | Editorial

October 30, 2014 | 4 min read

The Drum Search Awards are to be held for the first time next year with judges from companies such as Microsoft, Google, Marin Software, iProspect and Trinity Mirror set to decide the winners.

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Entrants are now being accepted for the awards which will aim to celebrate the success of the growing UK search marketing sector through a range of categories that will highlight the best creative, innovative and effective search campaigns across PPC and SEO.

The confirmed judging panel will include: Stuart Bryce, senior marketing manager (search) at O2 UK Telefonica, David Harling, head of digital at Moneysupermarket.com Group, Rob Hammond, head of SEO at Trinity Mirror, David Freeman, business director, SEO for Havas Media, Andrew Harries, head of digital performance at OMD UK, Oscar Romero, head of search strategy and product at Starcom MediaVest Group, Chris Whitelaw, chief executive at iProspect, Edward Cowell, director of SEO UK and International at MediaCom, Colm Bracken, head of search advertising at Microsoft UK, Zoey Chant, group head of SEO for Lastminute.com, Matt Bush, head of performance at Google, Jon Myers, vice president and managing director of Marin Software and Paul Mead, founder and managing director of VCCP Media.

Gordon Young, editor of The Drum, said of the new awards: “With all sorts of shiny new toys in the toolkit of digital marketers search is sometimes seen as a bit dull and passé. These awards seek to remind the market that good search is still the foundations on which everything else is built. By recognising and rewarding some amazing work it will also prove that search, far from dull, is still has the power to transform business and careers. There has never been a more exciting time to be part of this sector.”

Google’s Matt Bush added: “Search is - in my somewhat biased opinion - the most effective and efficient ad platform of all time, and is also, arguably, the first real-time, programmatic, data-led, native, contextually-aware marketing channel. Others have followed.

“Search is also the database of intentions, giving both a long-term and right-now view of what the world is really thinking and feeling. Search is honest, intimate and truthful. So search data can be used to fuel and power all marcomms, not just search and digital channels - it can be the foundation of all decisions.

“However, search doesn't always get the spotlight it maybe should,” he added.

“The Drum Search Awards will shine the light on the great work that is being done in search - from the basics of driving digital performance to creativity in mobile, from feed-based advertising to deep data integrations, from offline to online to store and maybe back again. We know there is some fantastic creativity in search, building out marketing models for the future, The Drum Search Awards will showcase the very best.”

Entries can be made online through The Drum Search Awards website, with a deadline set for 6 March 2015 and results set to be announced on 9 June at the Marriott Grosvenor Square in London.

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