ODD hires Ogilvy’s Greg McAlinden for creative director role
Independent creative house ODD has hired Ogilvy’s Greg McAlinden as creative director to draw on his strong digital background and to spearhead the agency’s creative department.
McAlinden will join ODD following nine years within the Ogilvy group as digital creative director for brand activation and creative director at OgilvyAction, and then Geometry Global, following the merger between OgilvyAction and G2 Joshua.
He has overseen accounts including Coca Cola, Vodafone, Bacardi, Motorola, Kraft, Kodak, BP, Triumph and Sage.
McAlinden will work closely with ex DDB and ITV senior strategist, Kathryn Jubrail and founder and creative director Nick Stickland, who commented: “We are delighted to welcome Greg. He brings a wealth of experience, passion, and knowledge in and beyond the digital landscape. Now is the perfect time for someone of his calibre to join the team, as we continue to grow and create standout campaigns for our clients.”
The appointment has been made as part of the agency's strategy to evolve its creative offering, particularly within the digital and social arena.