MediaCom wins P&G LatAM digital account after hard-fought pitch
Proctor and Gamble has awarded MediaCom its digital business in Latin America and the Caribbean - with the exception of Brazil - in a deal estimated to be worth over $50m annually.
MediaCom wins Proctor and Gamble digital account
Following a competitive pitch lasting almost six months attended by leading media agency networks, P&G has awarded MediaCom with the position, according to Drum sources in the firm.
The agency will replace Starcom MediaVest Group in the role.
The appointment comes during a period of reform for Proctor and Gamble, which last week announced it will be streamlining its business, splitting Duracell into a separate company.
Content created with:
Procter & Gamble
Procter & Gamble Co., also known as P&G, is an American multi-national consumer goods corporation headquartered in downtown Cincinnati, Ohio, founded in...
Find out more
MediaCom
Find out more