UK Top Shazamed Ads: Ikea takes the top spot with 'This Head I Hold' by Electric Guest

‘This Head I Hold’ by Electric Guest, as featured in Ikea’s new TV spot ‘Every Meal is a Special Occasion’, takes the number one position in our Shazam chart this week.

The ad, which is part of the wider ‘Wonderful Everyday’ campaign, reveals the Swedish brand’s first new kitchen range in 25 years.

Marks and Spencer remains at number two for the second week in row with Clean Bandit’s infectiously catchy track ‘Rather Be’ – the score for the retailer’s ‘Adventures in Imagination’ series.

Re-entering the chart this week is Mercedes-Benz, which sneaks in at number 10 with ‘Hard Time’ by pop-soul singer Seinabo Sey.

The charts are based on the number of times each ad has been Shazamed over the past week using music identification app Shazam.

Shazam Chart

1
This Head I Hold
Artist: Electric Guest
Brand: IKEA
Campaign: Wonderful Everyday
Agency: Mother & Vizeum
2
Rather Be
Artist: Clean Bandit
Brand: M&S Food
Campaign: Adventures In Imagination
Agency: Rainey Kelly Campbell Roalfe/y&r & Mindshare
3
How You Like Me Now?
Artist: The Heavy
Brand: Argos
Campaign: Get Set Go Argos
Agency: Chi&partners & Mindshare
4
Sing
Artist: Ed Sheeran
Brand: M&S
Campaign: Fashion Trends 2014
Agency: Rainey Kelly Campbell Roalfe/y&r & Mindshare
5
Dreamin’ About The Future (tv Remix)
Artist: Will.i.am
Brand: Lexus NX
Campaign: Striking Angles
Agency: Chi & Zenith Optimedia
6
Busy Earnin'
Artist: Jungle
Brand: Amazon
Campaign: Fire
Agency: Above+beyond London & Initiative
7
You're The One That I Want
Artist: Lo-fang
Brand: Chanel N°5
Campaign: The One That I Want
Agency: Bazmark Inc & Mindshare
8
Left Hand Free
Artist: Alt-j
Brand: Haig Club
Campaign: Welcome
Agency: Adam & Eve/ddb & Carat
9
White Rabbit
Artist: Jefferson Airplane
Brand: Citroën C4
Campaign: Stay Curious
Agency: Havas Worldwide London & Omd
10
Hard Time
Artist: Seinabo Sey
Brand: Mercedes-Benz
Campaign: A Class
Agency: Jung Von Matt & Zenithoptimedia

Rebecca Stewart

Rebecca Stewart is a reporter at The Drum. Based in London, she writes news, analysis and features around brand marketing and digital innovation. She has interviewed key figures from the likes of Airbnb, Amnesty International, Unilever, Facebook and Spotify, as well as covering international events like Ad Week Europe, Dmexco and Ciclope.

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