Audi’s digital business stays with AKQA
Audi has retained AKQA as its digital agency of record following a competitive review understood to have involved Huge and iCrossing.
The car maker first started working with AKQA in 2011, with work to date including a complete redesign of AudiUSA.com.
Mark Del Rosso, executive vice president and chief operating officer at Audi of America said that AKQA has "delivered exceptional and award-winning digital campaigns" over the past three years.
"They have pushed the boundaries of innovation through online marketing and content development and we’re looking forward to continued great success," he added.
Servicing the brand from its San Francisco offices, AKQA will continue to develop AudiUSA.com as well as its retail proposition, online marketing and innovation.