Wearable tech app by Accenture allows CuteCircuit digital dress designs to be bought and shared around the world
A prototype app to allow digital designs to be features on skirts created by wearable tech firm CuteCircuit has been developed by Accenture, allowing the wearer to choose generate the look of their choice through a smartphone.
Unveiled earlier this week, according to the Times, the clothes created by the Shoreditch-based company, include a bank of LED lights, which each dress being sold at £5,000 a time, despite not being on general sale.
@CuteCircuit giver "wearable technology" en ny betydning: Se hvordan #IKT skaber innovation i modebranchen http://t.co/Qpv61OuSZ7 #fashiondk
— Ericsson Danmark (@EricssonDanmark) October 10, 2014
Looking forward to @WiredUK next gen tomorrow! pic.twitter.com/p1UErMHLGP
— CuteCircuit (@CuteCircuit) October 17, 2014
The accompanying app will allow designers to sell their creations for the dresses globally while friends will also be able to exchange dresses as well, with rented or purchased designs being stored within a virtual wardrobe.
Earlier this year, The Drum reviewed some of the innovations within wearable tech, including the work of CuteCircuit, which can be read here.