Sony to promote its ‘most beautiful picture ever’ in bubble-freezing ad for 4K Ultra HD TV
Sony looks at bubbles freezing in its latest ad for the 4K Ultra HD TV.
Filmed in Canada, the ad, made by directors Leila and Damien de Blinkk with creative agency adam&eveDDB, sets out to capture the natural phenomenon and beauty of blown bubbles freezing as they hit icy temperatures.
Gildas Pelliet, head of marketing at Sony Europe, said: “These new films from Sony follow a long line of iconic adverts for the brand.
“This time we wanted to create something beautiful that truly reflects the experience of watching a Sony 4K Ultra HD TV – being able to put these fleeting moments of natural beauty on film felt like a fitting successor to all we’ve done before.”
The ad will launch on 1 November, with cinema, out of home, press, digital and search campaign all set to run until December.
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Adam & Eve
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