Communispace appoints Bodyshop’s Franco Bonadio as chief creative officer
Communispace has appointed Franco Bonadio as chief creative officer, where he will provide tangible products, innovations, communications and designs for the consumer collaboration agency.
Bonadio previously held the role of global creative director at Bodyshop, and then became chief executive officer at Identica, where he oversaw new product development for drink brands such as Bacardi, Peroni and Martini.
“Consumer collaboration is an essential part of brand innovation; and creativity can help transform brands, by bringing to life business strategy and consumer insights,” said Bonadio. “I will be working closely with our clients, using creativity to generate growth through rapid prototyping, packaging, communications, branding and design.”
Now reporting to chief executive Charles Trevail, Bonadio will be responsible for setting the vision, goals and priorities of Communispace’s creative teams around the world.
Trevail said: “Franco’s expertise will help us make consumers’ ideas tangible and actionable.”