Estate agents franchise Hunters appoints Chapter as lead creative agency
Hunters, the UK’s largest estate agents franchise, has appointed Chapter as its lead creative agency.
Activity will include a strategic repositioning of the brand, together with a national advertising campaign and local tactical communications.
Pernilla Tweddle, head of marketing at Hunters, said: “Our ambition is to make Hunters the UK’s favourite estate agent brand. Chapter invested time up front getting to know us and their strategy and creative ideas are absolutely spot on.”
Alastair Marchant, Chapter head, said: “The property sector is a challenging one, but we’ve been able to get very close to the Hunters business and unearth some fascinating and compelling truths at the heart of it. We’re confident that turning those into powerful communications will not only be a game changer for Hunters, but also disrupt the sector and deliver benefits for consumers.”
Based in the West Midlands, Chapter’s clients include Virgin Trains, Yardley and Nissan.