Lacoste has worked with Vine and Instagram star Zach King to promote the launch of its online boutique.
Five Vine videos have been created as part of the campaign with Lacoste's agency BETC Digital, each using King’s trademark digital sleight of hand.
The first Vine, unveiled on 20 October, was entitled ‘Draw your clothes’ (above). It will be followed by ‘Dive into your clothes’, ‘Choose your wardrobe’, ‘How to dress a dog’ (below) and ‘Easy juggle’. The series of Vines will be posted over a period of two weeks.