Creative Showcase: Featuring CHI&Partners, Manual San Francisco, Brothers and Sisters & more
Welcome to The Drum Creative Showcase in association with iStock.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide what we show within The Drum magazine.
You can vote for the work you like best, simply by clicking the 'Like' button beside the work, and the winner will be featured in the next issue of The Drum (12 November) in the Creative Showcase spread.
Other popular entrants will also be considered for the print edition. Submit your vote before Monday 27 October to guarantee your favourite makes it into the printed magazine.
To submit work for future publication contact gillian.west@thedrum.com. For voting updates and more follow The Drum Creative Showcase on Twitter@TheDrumCreative.
CHI&Partners: Argos 'Brilliant'
Brand: Argos
Title(s): Brilliant
Agency: CHI&Partners
Agency Website: http://www.chiandpartners.com/
Executive Creative Director: Jonathan Burley
Creative Director: Jim Bolton
Creative: Rob Webster and Alexei Berwitz
Additional Credits: Executive Producer: David Jones
Producer: Paul Fenton / David Jones
CEO: Sarah Golding
CSO: Neil Goodlad
Planner: Sarah Clark and Josh Roth
Business Director: Gary Simmons
Account Director: Charmaine Murray
Account Manager: Tilly Cooper
Media Agency: Mindshare
Media Planner: Mark Baschnonga and Laura Flewitt
Production Company: Caviar Content
Director: Fleur and Manu
Exec Producer: Louise Gagan
Producer: Neil Cray
Production Manager: Kerry Smart
Director of Photography: Ross McLennan
VFX: MPC
VFX Producer: Phil Whalley
VFX Supervisor: Iain Murray
Colourist: Jean-Clément Soret
Editor: Tom Lindsay @ Trim.
Audio: Wave
Sound Engineer: Aaron Reynolds
Published: October 2014
Short Rationale (optional): A complete departure from previous brand activity, the exciting new multi-million-pound campaign ‘GET SET GO ARGOS’ brings to life the retailer’s unique offering and its ongoing drive to become a digital retail leader for everyone. It will be a catalyst for customers, existing and new, to think and feel differently about Argos, as the largest multi-channel retailer in the UK continues to transform to become a digital leader.
Created by CHI&Partners and with media planning and buying from Mindshare, the campaign will break with an action-packed 60-second spot, ‘Brilliant’, during prime-time viewing across all three main commercial channels, unleashing a completely new Argos to surprise and delight audiences. Break-dancers, skateboarders, BMX-ers, confetti and a palpable sense of energy shine a new spotlight on the retailer.
The advertisement kicks into life with the exhilarating track How You Like Me Now? by The Heavy, amplifying the action which ensues. A white backdrop or ‘third space’ is brought alive by bursts of colour, energy and dynamism. Argos products are placed front and centre, highlighting the brands customers might not expect to find there, such as Beats, Dyson, Dualit and Habitat.
Setting the scene for what shoppers can expect from Argos, further adverts over the coming weeks will include a dedicated Christmas themed advert. They will reflect the new initiatives customers are set to experience both in-store and online - such as Fast Track collection and free reservation online - and the great brands and promotional offers they can find which reinforce Argos’ appeal to everyone.
BBH London: World Animal Protection 'Before they book'
Brand: World Animal Protection
Title(s): Before they book
Agency: BBH London
Agency website: http://www.bartleboglehegarty.com/
Creative Director: Dominic Goldman
Creative Team: Matt Fitch, Mark Lewis
Additional Credits: Strategist: Damien Le Castrec
Business Lead: John Harrison
Team Director: Krista Nelson
BBH Producer: Charlie Dodd
Production Company: Biscuit Filmworks UK
Director: Jeff Low
Executive Producer: Orlando Wood
Producer: Kwok Yau
DoP: Deane Thrussell
Post Production: The Mill
Editor/Editing House: Saam at WorkPost
Sound: Sam at 750mph
Producer: Laura Graham
Developer: Rick Burgess, Tomasz Szarzynski, Luke Kidney
UX: Alex Jones
Design: Elliot Owen & Eric Chia, Addicted Pixel
Published: October 2014
Short Rationale (optional): Before they book’, targets tourists who are searching for these types of animal attractions online. Crucially, it aims to intercept them right before they book by educating them on the truth behind the scenes.
‘Before they book’ applies Google search to target tourists whilst they are looking for animal entertainment activities. At face value, it appears to serve up what they are looking for - a tour operator company. However, it soon becomes apparent that all is not as it seems when the fake tour site, AuthenticElephantRides.com, directs visitors to watch a short film for more information about the elephant riding tours offered.
The smiling guide casually explains to the viewer how working elephants are tortured behind the scenes, her smiling face sharply contrasting with the brutality she is describing, before the film ends with the World Animal Protection logo and call to action: ‘Let tourists know the truth beforetheybook’.
http://authenticelephantrides.com/en-gb/home
BETC London: ibis 'Room to play'
Brand: ibis
Title(s): Room to play
Agency: BETC London
Agency website: http://betc.co.uk/
Executive Creative Director: Rosie Bardales
Creative Director: Dave Hobbs, Rich Stoney
Art Director: Ciara O’Meara
Copywriter: James Briggs
Additional Credits: Head of Broadcast Production: Julia Methold
Broadcast Producer: Julia Methold, Samara Zagnoiev
Planner: Felipe Pires-Dias
Business Director: Anna Izbicki
Account Manager: Leo Town
Project Manager: Kate Blumer
Production Company: Riff Raff
Director: Clemens Habicht
Director of Photography: Duncan Telford
Producer: Tiernan Hanby
Editing Company: Final Cut
Editor: Steve Ackroyd
Audio Post: 750MPH
Sound Designer/Mixer: Sam Ashwell
Music: Caribou (artist) - Crayon (track)
Music Company: Woodwork and BMG Chrysalis
Post Production: Electric Theatre Collective
VFX Supervisor: Paul Wilmot
Colourist: Aubrey
VFX Producer: Alannah Currie
Media Agency: Havas Media
Published: October 2014
Short Rationale (optional): Disrupting guests’ expectation that all budget hotels simply offer you a box room, ‘Room to play’ shows how the ibis social spaces make the hotel come alive. Each time a guest makes a movement they create a musical note, creating a symphony that evolves into the Caribou track ‘Crayon’.
The ‘Room to play’ TVC will be complimented by an in-hotel activation, bringing the TVC to life, and using sound to bring a further surprising, interactive experience to hotel guests in ibis shared spaces.
Manual San Francisco: Google 'Google Material Design – Printed Kit'
Brand: Google
Title: Google Material Design – Printed Kit
Agency: Manual, San Francisco, USA
Agency website: http://www.manualcreative.com
Creative Direction & Design: Manual
Published: June 2014
Short rationale (optional): Material Design is a visual language rolled out across all of Google platforms and devices to provide a unified experience.
Google has based this new approach on ‘the classic principles of good design combined with the innovation and possibility of technology and science.’ In conceiving Material Design, Google took inspiration from the material world–paper, layering, space, and light—to create an interface that feels tangible and grounded in reality.
To celebrate the launch at the 2014 I/O Conference, Google’s UXA team challenged San Francisco based creative agency Manual to interpret and encapsulate the Material Design philosophy in a limited edition printed takeaway that was both inspiring and functional.
Celebrating the team’s original inspiration, Manual created a rich, tactile, and layered printed piece. Their concept was to reinterpret the graphic language of Material Design and present it in a reductive and physical way.
The kit communicates a set of intentions and design principles through abstract visual postcards. Special attention to print and production details bring the principles to life. Also contained in the kit is a functional sketchbook that provides different UI templates for interface designers to sketch ideas during the conference workshops.
F/Nazca Saatchi & Saatchi: Honda 'Urban Specie'
Brand: Honda
Title(s): Urban Specie
Agency: F/Nazca Saatchi & Saatchi
Agency website: http://www.fnazca.com.br/
Executive Creative Director: Fabio Fernandes, Eduardo Lima
Creative Director: Rodrigo Castellari, Pedro Prado, Theo Rocha
Art Director: Gustavo Nardini, Leonardo Claret
Copywriter: Rafael Genu
Additional Credits: Account Management: Marcello Penna, Marco Piza, Florencia Lear, Valéria Coutinho, Beatriz Altafini
Planning: José Porto, Guilherme Pasculli, Douglas Nogueira, Caio Felipe
Media: Fábio Freita, Maurício Almeida, Luana Gallizzi, Vanessa Higueras, Henrique Fogaça
Project Director: Aline Verissimo
Technology: Jefferson Russo, Ariadne Gomes
Production Company: Zohar Cinema
Direction: 300ml
Executive Producer: Carlos Paiva, Isabelle Tanugi
Account Management: Nivio Alves de Souza
Director of Photography: Pedro Cardillo
Art Direction of Scenes: Denis Netto
Editor: Jair Perez
Finishing: FullFrame
Sound Studio: Tentáculo Audio
Production: Equipe Tentáculo
Voiceover: Bentão
Solo: Fê Sciotti
Account Management: Equipe Tentáculo
Client Approval: Sergio Bessa, Diego Fernandes, Wellington Queiroz, Wellinton Ribeiro
Published: October 2014
Short Rationale (optional): The new Honda City 2015 represents the evolution of the urban species in a campaign by F/Nazca Saatchi & Saatchi
A sedan adapted to suit the needs of the city and its inhabitants: This is the idea behind the commercial created for the launch of the 2015 Honda City, conceived by the Brazilian Agency F/Nazca Saatchi & Saatchi.
Assuming the name “City” and narrated in the first person, the film "Urban Specie" adapts the concepts of Charles Darwin’s Theory of Evolution in order to present the main features of the car, which underwent a full model change.
The film was directed by the duo of Directors 300ml and shot in the urban landscapes of Rio de Janeiro, ironically known for its natural beauty.
Taxi Studio: Internationaler Arbeitskreis für Musik e.V 'IAM MUSIC FESTIVAL'
Brand: Internationaler Arbeitskreis für Musik e.V
Title(s): IAM MUSIC FESTIVAL
Agency: Taxi Studio, Bristol, UK
Agency website: http://www.taxistudio.co.uk
Creative Director: Spencer Buck, Ryan Wills
Illustrator: Sam Hadley
Design Director: Stu Tallis
Senior Designer: Karl Wills
Account Manager: Ellie Wilson
Published: October 2014
Short Rationale (optional): IAM (Internationaler Arbeitskreis für Musik ) commissioned Taxi Studio to create an identity and poster to promote their upcoming German classical music festival to a broad audience base.
A decade ago, IAM started a schedule of concerts for amateur musicians believing that people who visit classical concerts are highly likely to be a musician themselves, whether that’s singing in a local choir, fiddling in an orchestra or learning to play the recorder. The aim was to attract potential students to one of the many music courses that IAM provide.
Our brief was to create a logo and poster to communicate their flagship festival – ‘123 Years of the Best of British Music’. 123 years is precisely how long the Hanover line ruled in the UK (from the Coronation’s of King George 1 to that of Queen Victoria) and most of the music played at the festival is derived from this period in history.
18 Feet & Rising: House of Fraser 'Cambridge Cinderellas' and 'Bath'
Brand: House of Fraser
Title(s): ‘Cambridge Cinderellas’ and ‘Bath’
Agency: 18 Feet & Rising
Agency website: http://www.18feet.com/
Cambridge Cinderellas
Creative Director: Anna Carpen
Creatives: Alex Delaney, Sophie Taylor
Photographer: Jonjo Borrill
Additional Credits: Agency Producer - Greg Hemes
Strategic Business Lead: Kat Grenville-Jones
Account Manager: Danielle Stephenson
Production company: MakeMade
Bath
Creative Director: Anna Carpen
Creatives: Alex Delaney, Robbie King
Photographer: Luke & Nik
Agency Producer: Greg Hemes
Strategic Business Lead: Kat Grenville-Jones
Account Manager: Danielle Stephenson
Production company: Together Associates
Producer: Kate Ryder-Thomas
Published: October 2014
Short Rationale (optional): Creative agency 18 Feet & Rising has launched its first work for House of Fraser, after its win of the retailer’s advertising for all above-the-line creative and strategy. The local-focused campaigns are for the re-opening of the retailer’s premium Jolly’s store in Bath, and the launch of a new outlet in Cambridge.
‘Cambridge Cinderellas’ is a local promotional campaign for the opening of the first House of Fraser store in Cambridge, a joint venture with Caffè Nero. The campaign features 24 print ads in the style of ‘missing’ posters, about shoes from brands including, Howick, Linea, LK Bennett, Hugo Boss and Kurt Geiger, which have been hidden in quintessential Cambridge locations. The campaign is a competition, and upon finding one of shoes, that person can take it to the new store and receive a brand new pair in their size.
‘Bath’ celebrates the re-opening of the House of Fraser store in Bath, Jolly’s, which has been refurbished following a six-figure investment. The print ads run with the tag line “What have we done?” and represent the rich heritage of the store - which was established in 1823 - with antique objects commenting on its new look and brands.
Homebrew: Rightmove 'Find your happy'
Brand: Rightmove
Title(s): Find your happy
Agency: Homebrew
Agency website: www.homebrewlondon.com
Creative Director: Pete Bradley
Additional Credits: Production agency: Royle Productions
Producer: Lana Connolly
Production Company: The Mill
Design Director: Tom Wansbrough-Jones
Animator: Bob Wolf
Post producer: Niamh O'Donohue
Sound design: Neil @ Factory
Published: October 2014
Short Rationale (optional): Communications agency Homebrew has launched its new work for Rightmove, the UK’s number one property website.
The new work includes outdoor and TV and is the latest instalment in the Find Your Happy campaign which launched nationally in May.
The six 10” animated spots deploy the graphic icons featured in the posters and have been designed to very specifically play off their TV programme context.
The spots will run as ‘top and tails’ in the breaks of property shows such as Grand Designs and Location Location Location (amongst others). They each deliver a message specifically tailored to that property show.
The animations were directed by Pete Bradly and produced by Royle Productions through The Mill. Media was bought by Havas.
VCCP: Easy Jet 'Not Late'
Brand: Easy Jet
Title(s): Not Late
Agency: VCCP
Agency website: http://www.vccp.com/
Creative Director: David Beattie
Art Director: David Aylesbury
Copywriter: Pete Bastiman
Additional Credits: Producer: Carly Owen
Production Company: Believe Media
Director: Roderick Fenske
Exec. Producer: Rory Fry
DP: Tony Miller
Producer: Veronica Saez
Editor: Julian Tranquille at Cut&Run London
Post Production/VFX: Absolute Post
Media Agency: OMD
Published: September 2014
Short Rationale (optional): The actor Hugh Laurie lends his voice to the new broadcast commercial for Easy Jet helmed by visual comedy director Roderick Fenske. Aimed solely at business travelers, the spot features the suddenly cool and collected rabbit from Alice in Wonderland, who is for the first time not late for a very important date. The giant rabbit is seen, briefcase in tow, leisurely making his way to the gate to visually drive home the reputation of Easy Jet’s on-time departures.
Easy Jet partnered with agency VCCP for the spot, enlisting the humor-driven directing talents of Dapper’s Roderick Fenske, the writing of Pete Bastiman, and the art direction of David Aylesbury. Fenske worked closely with the VCCP team to create “Not Late,” achieving an entertaining and memorable spot that would cleverly highlight the punctuality of the airline and thus, appeal to flyers traveling on business.
Wunderman: Nicotinell 'Great things can happen when you sacrifice a cigarette'
Brand: Nicotinell
Title(s): Great things can happen when you sacrifice a cigarette
Agency: Wunderman
Agency website: http://www.wunderman.co.uk/
Chief Creative Officer: Matt Batten
Art Director: Matt Batten, Dan Fastnedge, Andrea Foresi
Copywriter: Matt Batten, Olivia Wagner, Alessandro Miasi
Additional Credits: Account Management: Vinod Subramanian, Charlotte Gladwin, Kelly Fleetwood
Strategy: Jeroen Matser, Karin Abramova
Agency producer: Tom Redican
Director/Production Company: Matteo Bonifazio, MTP
Media planning/buying: Starcom MediaVest
Published: October 2014
Short Rationale (optional): Created by Wunderman UK, the three 30-second online films break on 6 October and will run for two months.
The films set-up scenarios that show how a small change could lead to a chain of "improbable but possible" events culminating in something amazing. Rather than focus on the clichèd health benefits, the campaign provides alternative advantages to quitting or reducing.
Based around the idea “Great things can happen when you sacrifice a cigarette”, the three films - ‘Moon’, ‘Action Figure’ and ‘Ryuku Robin’ - deliver the new brand proposition that smokers considering quitting or reducing can start by identifying just one daily cigarette to give up. Each film ends with the line “For that cigarette you know you can do without, there’s Nicotinell.”
Brand on Shelf: Henry Westons'Packaging design'
Brand: Henry Westons
Title(s):Packaging design
Agency: Brand on Shelf, Cheltenham, UK
Agency website: http://brandonshelf.com
Creative Director: Andy Willingham
Designer: Debs Trotter
Artworker: Debbie Barrett
Published: October 2014
Short Rationale (optional): Brand on Shelf has again partnered with Westons Cider to give its most popular traditional premium cider a revamp.
Brand on Shelf was tasked with creating a brighter and simpler packaging to appeal to a broad consumer group whilst reinforcing the brand’s premium heritage.
The new design can be found across all on and off trade touch points from October.
Saatchi & Saatchi: EE 'Bufferface'
Brand: EE
Title(s): Bufferface
Agency: Saatchi & Saatchi
Agency website: http://saatchi.co.uk/en-gb/
Chief Creative Officer: Kate Stanners, Paul Silburn
Executive Creative Director: Andy Jex, Rob Potts
Art Director: Todd Grinham
Copywriter: Brittany Poole
Additional Credits: Planner: Sam Wise
Account Handler: Sam Hawkey, Sam Grischotti
Producer: Richard Firminger, Georgie Hammond-Chambers
Media Buying Agency: MEC
Media Planner: Dan Plant
Production Company: Biscuit
Director: Jeff Lowe
Editor: Ed Cheesman
Producer: Sophie Hogg
Audio Post-Production Company: Factory
Published: October 2014
Short Rationale (optional): EE, the UK’s largest mobile network, has launched a new TV ad campaign starring Hollywood A-lister and face of EE, Kevin Bacon, which aired during X Factor’s popular advert break on Saturday 11 October.
The 30 second, multi-million pound advert – which joins previous 4GEE creative executions featuring Bacon such as Fishing and Rollercoaster – is designed to show how superfast 4G from EE can solve the biggest bugbear amongst smartphone users: time spent waiting for mobiles to buffer.
The advert sees Kevin walking down a residential UK street holding a paper, with the British public around him suffering from chronic BufferFace as they wait for their mobiles to load.
As Kevin strolls past several member of the public in the midst of slow buffering, including an elderly woman and a group of teenagers, he jests that BufferFace is ‘Not a good look, man. I mean, why should checking emails make your face do this?’
The ad brings waiting time to the forefront as it progresses, with Kevin Bacon stating: “Cuz Bacon don’t like waitin’…for anything.” It comes to a close as he mistakes a passer-by’s normal face for BufferFace – to which the man responds, “Hey! I have 4GEE. That’s just my face.” Kevin apologies – “Oh, sorry man” – before cutting to the final title: Enjoy less buffering with 4G on EE.
NB Studio: Aspall 'Brand identity'
Brand: Aspall
Title(s): Brand identity
Agency: NB Studio, London
Agency website: http://nbstudio.co.uk
Creative Director: Nick Finney, Alan Dye
Copywriter: Tom Lynham
Illustrator: Christopher Wormell (the knight)
Rosie Sanders (apples)
Jürgen Willbarth (portraits)
Akio Morishima (wordmark)
Photographer: Matt Stuart
Additional Credits: Strategy: Debbie Taffler, Robert Phillips
Published: October 2014
Short Rationale (optional): NB Studio is working with Aspall to reinvigorate and recraft the Aspall brand identity.
Aspall have been making Cyder in Suffolk for eight generations and were looking to reaffirm their unique authenticity and genuine passion for their craft, in the face of increased competition in both the Cyder and Vinegar categories.
Working closely with brand strategist Debbie Taffler and communications guru Robert Phillips, who captured the new Aspall positioning in Tweet format “@Aspall: Eighth generation of family cyder makers; in Suffolk since 1728; obsessed about apples and quality. A new British success story.” NB’s work reflects Aspall’s genuine heritage in a gently re-crafted yet robust look and feel.
The new identity features across the full Cyder packaging range - both on and off trade – together with the website, point of sale and livery. The new identity will continue to roll out across the vinegar products and NPD over the coming year.
Brothers and Sisters: Sky 'Idris Elba for Sky+ and Sky Store'
Brand: Sky
Title(s): Idris Elba for Sky+ and Sky Store
Agency: Brothers and Sisters
Agency website: http://www.brothersandsisters.co.uk/
Creative Director: Brothers and Sisters
Art Director: Brothers and Sisters
Copywriter: Brothers and Sisters
Additional Credits: Media Agency: Mediacom
Media Planner: Mediacom
Production Company: Stink
Director: Vaughan Arnell
Editor: Vid Price
Post-production: Framestore
Soundtrack composer: Nick Rapaccioli
Audio post-production: Wave
Published: October 2014
Publicis London: Canada Goose 'FreeAirLife'
Brand: Canada Goose
Title(s): FreeAirLife
Agency: Publicis London
Agency website: http://publicis.co.uk/
Executive Creative Director: Andy Bird
Creative Team: Josh Norbury, Leo Bellis-Jones
Additional Credits: Director: Daniel Kragh-Jacobsen
DOP: Nadim Carlsen
Production Company: RSA/New Land
Producer: Caspar Delaney/Thor Brammer Jacobsen
Editor: Nanna Frank Møller
Music composer: Martin Dirkov
Executive Agency Producer: Colin Hickson
Production Assistant: Clancie-Lee Brennan
Retoucher: Mark Wesley
Account team: Amber Faulkner, Jessica Torode
Client: Penny Brook, Marketing Director
Published: October 2014
Short Rationale (optional): Directed by renowned filmmaker Daniel Kragh-Jacobsen, FreeAirLife tells the story of three modern day explorers. Inspired by ‘Friluftsliv’, the philosophy of outdoor life, the campaign centres around a docu-film tryptic of these explorers as they take us from the urban streets of Copenhagen, to the forests of Northern Sweden and as far as the Arctic seas.
Predominantly targeted at the Scandinavian market, one of the first markets to embrace Canada Goose more than 20 years ago, the campaign focuses on three engaging Scandinavian explorers sharing genuine moments of Friluftsliv. The approach to filming each story was unscripted and naturally raw in style, leaving the individuals to tell their stories in the most natural way possible.
Lowe Campbell Ewald: Haven 'Mr. Nice Guy'
Brand: Haven
Title(s): Mr. Nice Guy
Agency: Lowe Campbell Ewald
Agency website: http://www.lowecampbellewald.com/
Chief Creative Officer: Mark Simon
Group Creative Director: David Bierman
Executive Creative Director: Curtis Melville
Creative Director: Pattie Breen
Digital Art Director: Tom Spoto
Art Director: Kelly Warkentien
Copywriter: Nancy Wellinger
Additional Credits: Producer: Mary Ellen Krawcyzk
Account Executive: Joe Gaulzetti, Nicole Reincke, Alyssa DeYonker
Production Company: Elastic
Director: Angus Wall
Director of Photography: Eric Treml
Executive Producer: Jennifer Sofio Hall
Line Producer: Shanah Belvins
Editing House: Rock Paper Scissors
Audio Mix: Lime
Audio Record: Gold Sound
Published: October 2014
Short Rationale (optional): The campaign takes a fresh approach by focusing on the abuser: who he is, how he works and how dangerous he can be. The campaign also highlights the fact that abuse is gradual, and in most cases, victims don’t see it coming.
Created by Lowe Campbell Ewald and directed by Academy Award winner Angus Wall, the campaign includes TV, print, digital, and out of home assets that showcase the hidden and deceptive aspects of many abusive relationships.
The 30-second spot “Mr. Nice Guy” opens on a man speaking directly to the camera, to a future victim. He begins by stating that he will be “really nice” and that “you’ll tell your friends about me.” But the tone quickly shifts when he speaks about the first time he “will smack you, hard.”
The spot gets darker as he threatens to “push you down the stairs,” eventually going after his victim’s children. Ending on an ominous note, the man says he will do it again and again, and “convince you it’s all your fault.” The spot then reveals HAVEN’s logo, “Live Without Fear” and a call to action to the organization’s website - haven-oakland.org.
The print ads and hidden message web banners focus on simple and loving phrases that transform into ugly messages from the abuser. For example, one print ad juxtaposes the phrase “I would kill to be with you” with “I’m gonna kill you” by layering text. Similarly, with the outdoor executions, what looks like a loving phrase from a distance is made up of manipulative, hurtful thoughts, as one gets closer.
DDB: McDonald’s/Ronald McDonald House Charities '40th anniversary'
Brand: McDonald’s/Ronald McDonald House Charities
Title(s): 40th anniversary
Agency: DDB, Chicago
Agency website: http://www.ddb.com/offices/north-america/usa/ddb-chicago/
Executive Vice President, Director of Integrated Production: Diane Jackson
Chief Creative Officer: John Maxham
Executive Vice President, Director of Account Management: Mark Hansen
Executive Creative Director: Kevin Drew Davis
Senior Vice President, Creative Director: Alex Braxton
Vice President, Creative Director: Nancy Jordan
Vice President, Executive Digital Producer: Jon Ellis
Additional Credits: Executive Assistant, Integrated Production: Nikki Maurizi
Production Manager: Zoe Grubbe
Senior Vice President, Regional Business Director of North America: Todd Nonken
Account Director: Marc Singer
Account Executive: Calid Bowen
Account Manager: Katie Greenbaum
Published: October 2014
Short Rationale (optional): To celebrate the Ronald McDonald House Charities (RMHC) 40th anniversary, McDonalds and RMHC launched a global social media campaign, and will host a variety of different initiatives all around this month.
To celebrate, DDB Chicago created video stories of families around the world who have been involved with Ronald McDonald House Charities. One of the stories features 10-year-old Chloe, who discovered her passion for piano at a very young age. When she moved to Chicago from Taiwan for treatment, the piano helped with her adjustment. During this tough time for her and her family, having the ability to play piano at the Ronald McDonald House helped Chloe adjust to her new life. Although Chloe is now back home, DDB Chicago created a live-stream concert at Chicago’s iconic Millennium Park so attendees could see her play.
Alongside Chloe was Joshua Bell, one of the most celebrated violinists of his era, and rapper Diggy, the 19-year-old son of Hip-Hop royalty Joseph “Reverend Run” who told her story.
The celebration campaign is being executed through social media, Facebook and Twitter, to drive global understanding about what the Ronald McDonald House Charities does with the hashtag #forRMHC. There are additional videos being uploaded to YouTube about families who have been involved with RMHC, which will continue to be rolled out over the next few weeks.
Leagas Delaney: Penfolds 'Numbers can be extraordinary'
Brand: Penfolds
Title(s): Numbers can be extraordinary
Agency: Leagas Delaney
Agency website: http://www.leagasdelaney.co.uk/
Creatives: Tim Delaney, Nigel Roberts, Martina Langer
Account Director: Sarita Parekh
Photography: Maud Remy Lonvis
Additional Credits: Tammy Atlee/Penfolds
Published: October 2014
Short Rationale (optional): In a deliberate break from the standard conventions of the wine category, the new campaign, shot in Paris by renowned and respected luxury brands photographer Maud Remy Lonvis, is designed to be distinctive across all media. It combines breath-taking photography with intriguing facts about the numbers that define Penfolds iconic wines.
The campaign idea owns the concept of numbers by connecting the brand with contemporary culture and a luxury lifestyle, from jet setting travel to objects of great craftsmanship and beauty - all things aspirational to a global luxurian.
The monochromatic nature of the main image photography, the white space and the accent colour of the red in the branding and bottle imagery utilise Penfolds colour palette in order to powerfully brand the campaign.
The campaign will run in English as well as Mandarin and German, taking audiences on an inspiring and intellectual journey through The Penfolds Collection.
The campaign extols the virtues of various treasured Penfolds numbers spanning 170 years of winemaking history, including the number ‘60’, a significant milestone as the brand celebrates 60 consecutive vintage releases of Grange.
Bark & Bite: Chillibean 'Digital Assets, Large File Transfer, Coolbeans'
Coolbeans from Bark & Bite on Vimeo.
Brand: Chillibean
Title(s): Digital Assets, Large File Transfer, Coolbeans
Agency: Bark & Bite, Leeds, UK
Agency website: http://barkandbite.com
Creative Director: Lee Roberts
Art Director: Lee Roberts, Christian Knowles-Fitton
Copywriter: Sandy Wade
3D & 2D Animation: Alex Shackleton, Richard Taylor & Nick Quayle
Additional credits: Yakety Yak (voiceover)
Published: October 2014
Short rationale (optional): Bark & Bite were commissioned by ChilliBean, the team behind ChilliVault and SohoSoho to create their new brand movies.
Bark & Bite are renowned for side stepping the usual corporate route bringing true ownership and brand recognition amongst competitors, a tactic they have used for the likes of SEGA, William Hill and Missguided.
Being long-term users of ChilliVault, Bark&Bite's insight into what they offer made the creative process a smooth one. The result being five movies showing pseudoscientific demonstrations of the services Chillibean offer conveyed with the use of jellybeans.
Grey London: Vodafone Ireland 'Office Romance'
Vodafone Ireland - Office Romance from Grey London on Vimeo.
Brand: Vodafone Irealnd
Title(s): Office Romance
Agency: Grey London
Agency website: http://www.grey.co.uk/
Creative Director: Simon Brotherson
Creative: Howard Green
Additional Credits: Account team: Katharine Easteal, Geraldine Gaillemin, Oscar Flintoft
Agency producer: Emma Fasson
Assistant producer: Flo Clive
Planner: Ruth Chadwick
Media agency: OMD Ireland
Production company: Thomas Thomas Films
Director: Kevin Thomas
Editor: Scott Cato @ The Quarry
Producer: Trent Simpson
DOP: Richard Henkels
Post-production: The Mill
Soundtrack composer: Avalon / Damato / De Nota / Ricci
Audio post-production: Wave
Published: October 2014
Short Rationale (optional): Vodafone Ireland’s new campaign highlights the strength of its network and how it can bring people together – in this case, two young office lovebirds, Amy and Niall, who help each other get through the working day with cute messages to each other until Niall finally bucks up the courage to ask Amy out. ‘I thought you’d never ask’, she replies. The ad is set to Frankie Avalon’s 1959 hit Just Ask Your Heart.