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By Gillian West, Social media manager

October 16, 2014 | 2 min read

The British Heart Foundation (BHF) has worked with international content company One Two Four to create a series of training films for its ‘Call Push Rescue’ training programme which aims to educate all young people and adults on how to perform CPR.

The films, which will be available in schools, workplaces, community groups and libraries, form part of a nationwide campaign – Nation of Lifesavers - designed to appeal to a wide target audience.

Carolan Davidge, director of marketing and engagement, BHF, explained: “With more than 30,000 people suffering an out of hospital cardiac arrest each year, CPR is an essential life skill. One Two Four’s film needed to provide simple yet engaging instruction that empowers anyone to practice CPR and save lives. We wanted to refresh our CPR training films, with content that actively engages a broad range of audiences ­ from school children to working adults.”

The ‘Learn CPR’ film created by One Two Four includes 25 minutes of detailed CPR demonstrations, with four additional chapters – Child CPR, Defibrillator Awareness, Recovery Position and Sam’s story, a video case study of a 16 year-old girl who saved her mother’s life because she knew CPR.

One Two Four, chief executive, Mark Hawkins, added: “As a long-standing content partner to the BHF, we have in-depth knowledge in all areas of heart health, we know the brand, and have developed a deep understanding of its audiences. Through these films we have created inspiring content that bring the Call. Push. Rescue message to life. We hope the films enhance the Nation of Lifesavers campaign and help save lives.”

The Nation of Lifesavers campaign commences today.

British Heart Foundation

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