Albert Bartlett brand ambassadors Andrew Fairlie and Michel Roux Jr. return for autumn ad series
Albert Bartlett and its two long-term brand ambassadors, Andrew Fairlie and Michel Roux Jr., have returned for a new autumn television and poster campaign.
Created by Holmes Hobbs Marcantonio (HHM), the campaign comprises of three 30 second ads that explore the brand ambassadors’ long history with the brand.
Michael Jarvis, head of marketing at Albert Bartlett, said the brand was “delighted to announce this continued substantial investment in the Albert Bartlett brand” and that the ads “emphasise not only that the country’s top chefs have trusted our potatoes for over a decade, but also our commitment to quality every step of the way from seed to fork.”
Roux Jr. added: “I’ve always believed that the best food comes from the best raw ingredients, which is why I’ve served Albert Bartlett potatoes in Le Gavroche for over twelve years now. Their consistent high quality and superb taste mean that I can rely on them to delight my exacting customers every time.”
The three ads will air across the UK from Monday 20 October until 20 December with three ten second commercials also running as well as the 2013 Christmas Roast Potato ad starring Roux Jr. Six-sheet posters are set to appear at selected UK supermarkets, with Carat Edinburgh handling media planning and buying.
Previous Albert Bartlett advert stars include Desperate Housewives stars Marcia Cross and Jesse Metcalfe.
Content created with:
Holmes Hobbs Marcantonio
Find out more