Allianz appoints Gravity Thinking for social strategy
Allianz has appointed Gravity Thinking to handle the development of its UK social media strategy, activation and community management.
Allianz 'school run' campaign
The first act to be carried out by Gravity Thinking for the financial service company is support for the Allianz UK ‘School Run’ television campaign.
Gravity Thinking will look to own the conversation around the topic both online and offline, building awareness for the brand in the UK by creating a link between Allianz and the trials and tribulations of the school run.
Said Andrew Roberts, managing partner at Gravity Thinking: “The challenge of helping one of the world’s biggest insurers grow their UK business is something you don’t get the chance to be involved in very often. We relish the opportunity to help turn this global brand into a household name in the UK.”
The agency will also help activate Allianz’s sponsorship of Saracens rugby team in social.
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