The Drum Awards for Marketing - Extended Deadline

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By Ishbel Macleod, PR and social media consultant

October 14, 2014 | 1 min read

Warner Leisure has created nine new idents with Aesop for sponsorships of ITV3’s ‘Great Afternoons’ and Channel 4’s afternoon drama slot - ‘Memorable Moments’.

Part of the ‘Life Begins At Warner’ campaign designed to encourage a re-evaluation of the brand, the idents were created by Aesop creative directors Matt Pam and Simon Hipwell and produced by Jonathan Davis.

Following on from earlier idents, the 10 second spots follow Carol, who previously had doubts about Warner holidays, having changed into an adventuress, cheeky, ‘twinkly’ Carol who is seen enjoying a number of Warner Leisure activities.

The idents will run for six months.