McDonald’s UK to reveal a new crowd-sourced burger every week as My Burger competition ends
McDonald’s UK has introduced five new crowd-sourced burgers to its menu to celebrate the winners of its My Burger competition.
Each week, beginning 15 October, a new burger is added to the menu, starting with ‘The Big Uno’, created by Tammy Rose from Sittingbourne and including beef, cheese, bacon, red onion, lettuce, ketchup and mayo.
Alistair Macrow, senior vice-president and chief marketing officer at McDonald’s UK, said: “This is the first time we have given our UK customers the unique opportunity to design their own beef burger, for the chance to appear on our world-famous menu. We have been overwhelmed by the public’s response. The five burgers that have made it onto our menus look and taste fantastic and I hope our customers will enjoy trying them out too.”
The TV advert for My Burger’s winning burgers has been developed by agency Leo Burnett and will be broadcast from Tuesday 14 October until Saturday 15 November alongside digital and radio advertising.
The My Burger competition saw England rugby legend Phil Vickery and Mark Hawthorne, managing director for McDonald’s UK among the judges of the top 11 burgers, with the other winners being The Sweet Chilli Fiesta, The Ultimate Supreme, The McPizza Pepperoni Burger and The Big Spicy Bacon.
Display advertising for the crowd-sourced burgers will be run across a range websites including Facebook, Yahoo, Skype, YouTube, WeTransfer and MSN, while a partnership with KISS FM will also look to drive excitement.