Digital taxi-top adverts rally public to help fight cancer
Stand Up To Cancer, the Cancer Research UK and Channel 4 backed initiative to help fight the disease, has teamed up with BrightMove Media to embrace real-time digital taxi top advertising.
These will be used to promote a live show hosted by Davina McCall, Alan Carr and Dr Christian Jessen which is scheduled to air on Friday at 19:00.
London’s black cab network currently has 4,000 digital screen and GPS equipped cars which enable brands to target specific demographics at different times of the day.
Piers Mummery, CEO of BrightMove Media said, “We are delighted to be driving awareness to Friday’s all important live Stand Up To Cancer show on Channel 4 which will raise much needed funds for Cancer Research UK. With a rapidly extending fleet, our screens allow dynamic brands and causes to be highly visible to targeted audiences on the move. With more screens on the way, we have an exciting journey ahead of us.”
Claire Rowney, Director of Stand Up To Cancer UK said, “BrightMove Media’s digital screens are a great addition to our advertising mix and will reach a huge audience across London in a fun and innovative way.
“The Live TV show is the epic conclusion of our campaign activity and we want to make sure as many people get involved as possible to help us raise vital funds that will help get new and improved cancer treatments to patients faster and save more lives.”
Since launching in 2012 Stand Up To Cancer has raised £8m for research into treatments.