Ad of the Day: Sky - Idris Elba
Idris Elba returns in a double whammy for Sky with the third and fourth ads in the Brothers and Sisters created series.
The first ad sees Elba promote Sky's 'Buy and Keep' service. In it the Hollywood star is so engaging that he could probably be explaining how you can use your Sky Box as a handy place to put down your tea cup and we'd still be impressed.
The Wire actor isn't telling us anything quite so mundane though... he's actually revealing how easy it is to download a new movie and receive a DVD copy a few days later... which is pretty cool (but not as cool as him).
The second ad reveals how Elba was "gutted" to discover the new series of Boardwalk Empire had started on telly before he'd realised.
He lays convincing emphasis on the word but it's hard to imagine you'd miss the start of a series you felt that visceral about.
All the same, you want to believe him and - to be fair - there's a lot of great TV around at the moment so you definitely take on board the notion that with the 'Smart Series Link' feature you won't find yourself in the same position again.
Creative Agency: Brothers & Sisters
ECD: Andy Fowler
Creative Director: Tim Clark
TV Producer: Tracy Macassey (The Reminder), Ashliy Hutber (Effortless)
Film Production: Stink
Director: Vaughan Arnell (repped by Moxie Pictures)
Producer: Astrid Edwards
Photography: Will Bex
SFX (effects in camera): Jack Kirby
Production Design: Ben Ansell
Editor: Vid Price @ The Assembly Rooms
Post Production: Framestore
VFX Producer: Helen Hughes
Sound Recordist: Baines Baker
Sound Designer: Parv Thind @ Wave
Ad of the Day is brought to you in association with David Reviews.