Old Street EC1 launches YouTube campaign to raise Old Street Roundabout screen digitisation
To celebrate its new digitisation programme Old Street EC1 has launched a YouTube ad campaign to raise awareness of four state-of-the-art screens which have been erected at London’s Old Street Roundabout.
London's Old Street Roundabout's new screens
The campaign, planned and booked by OMD UK and Talon, will promote YouTube videos from Zoella, Vice News and the Slow Mo Guys to show how creators and brands can harness these channels to reach their audiences.
The ads will run across Google-owned digital properties as well as TV, print and out-of-home signs.
Rob Maddison, media manager at Google, said: “The launch of Old Street EC1 really suits our campaign perfectly as it allows YouTube to become part of the fabric of this highly desirable and exciting part of London, around Tech City.”
Jamie Finn, business director at Talon, added: “We’re delighted to have secured this fantastic new digital out-of-home placement for our client, Google.
“It ties in perfectly with our campaign objectives for YouTube, reaches a valuable audience and a site of this scale allows us to make a big impact in a unique area of London.”