KLM creates a glass pavilion newsroom to help those facing trouble while flying
KLM has commandeered a huge glass pavilion at the Amsterdam Schiphol airport, from where it will scan Twitter to help tackle travel problems.
The #HappytoHelp campaign, created by DDB & Tribal Worldwide Amsterdam, kicked off today, 13 October, with 250 specialists to be working a day in the pavilion, aiming to help all travellers and not just those travelling through KLM.
Working in shifts of 30 people team at a time, the staff will look to service customers worldwide with timely, creative and relevant advice adding a personal touch to help them during their travels.
Pol Hoenderboom, creative director at DDB & Tribal, Worldwide Amsterdam, said: “For the last half year we’ve been actively searching Twitter for the most common questions travelers ask. #HappytoHelp is a huge international, real-time event where we actually don’t know what questions we will run into. I can say one thing though: we are thoroughly prepared.”
Aiming to answer questions posed throughout the world, the team are scanning Twitter for those facing travel woes and responding with a creative and relevant #HappytoHelp answer produced and personalised for each single passenger in real-time.
The campaign will run until 17 October.
