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CoppaFeel! commences second wave of #WhatNormalFeelsLike activity with ads in Outfit, Evans and Ann Summers stores

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By Gillian West, Social media manager

October 13, 2014 | 2 min read

CoppaFeel! in partnership with MediaCom has sought the support of contractors Admedia and Confero as well as high street retailer Ann Summers to launch the second phase of outdoor activity for the #WhatNormalFeelsLike campaign.

Courtesy Confero thought provoking long copy ads, rather than the bare breast creative from Karmarama which launched the initiative, will appear in Outfit and Evans stores.

The bare breast images will appear in the majority of Ann Summers changing rooms nationwide. CEO of Ann Summers, Jacqueline Gold, said the chain was “incredibly proud to support CoppaFeel! and their vital message.”

She added: “Breast cancer devastates the lives of too many women, and it is our hope that this partnership will help remind all our customers to check themselves often, be aware of the symptoms and give generously this October to CoppaFeel! who work tirelessly in the fight against breast cancer.”

Jamie Clews, head of brand at CoppaFeel!, commented: “The media secured for this part of the campaign offers a great opportunity to deliver an important message to our audience at a time when they can actually check their breasts. We’re sure it will have a big impact and thankful for everyone involved helping to make this happen.”

Admedia is providing further support running the same advert in female washrooms in bars, pubs and clubs.

Throughout October, which is also Breast Cancer Awareness month, campaign ads are featuring in women’s magazines with the second phase of activity hoping to reach women in female targeted environments.

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